The Fragile State of Veterinary Care Affordability Between 2009 and 2017, veterinary service prices increased by 30.9%. Practices implemented new technology and purchased the latest equipment to improve the quality of their medicine. Between rising costs of care and the…
The COVID-19 pandemic has radically altered operations at veterinary practices: curbside service quickly became a norm, schedules and hours changed, and visits fell. Veterinarians are rightly concerned about closing the gap of care that they sense in their appointment data.…
Rapid Advances in Technology It is hard to believe that once upon a time, veterinary clinics used software only for patient records and appointment management. But as veterinary software offerings proliferated over the last 30 years, most veterinary clinics are…
“There is a huge discrepancy between what we believe the customer wants and what they really want... we kind of have to look at that discrepancy and figure out how...to give our clients what they’re looking for, but also meet…
I entered the Twilight Zone sometime last week when my son lost his contact lens. It is an interdimensional space between 1980 and 2010, where phones with cords endlessly ring and elevator music surrounds you at every turn. Suspended in…
Long before I put on my first veterinary assistant scrubs, I was in health and life insurance sales. On one memorable occasion, I was visiting Mr. Morrison at his home for a follow-up appointment we set. He lived alone but…
Raise your hand if you love getting long Facebook messages from clients. Anyone? Yeah, I didn’t think so. The phone is so much more efficient for your front desk staff, right? It certainly makes your life easier to do it…
Veterinarians take an oath, they solemnly swear to use their knowledge and skills to protect animal health and relieve suffering. All veterinarians know this, technicians know this, the whole clinic team knows this. Enter the World of Client Reviews In…
The use of technology in veterinary practices is expanding rapidly. In general, our industry remains stuck in a time warp while technology and consumer attitudes advance. With the rise of Millennial and Xennial pet parents, technology adoption is more important…
With immediate access to information online, we all know most pet parents today will turn to Google for unfiltered medical advice with dubious results. Discouraging pet parents to stop Googling will only go so far. Instead, there’s a layer of…
