“There is a huge discrepancy between what we believe the customer wants and what they really want... we kind of have to look at that discrepancy and figure out how...to give our clients what they’re looking for, but also meet…
I entered the Twilight Zone sometime last week when my son lost his contact lens. It is an interdimensional space between 1980 and 2010, where phones with cords endlessly ring and elevator music surrounds you at every turn. Suspended in…
Long before I put on my first veterinary assistant scrubs, I was in health and life insurance sales. On one memorable occasion, I was visiting Mr. Morrison at his home for a follow-up appointment we set. He lived alone but…
Raise your hand if you love getting long Facebook messages from clients. Anyone? Yeah, I didn’t think so. The phone is so much more efficient for your front desk staff, right? It certainly makes your life easier to do it…
Veterinarians take an oath, they solemnly swear to use their knowledge and skills to protect animal health and relieve suffering. All veterinarians know this, technicians know this, the whole clinic team knows this. Enter the World of Client Reviews In…
The use of technology in veterinary practices is expanding rapidly. In general, our industry remains stuck in a time warp while technology and consumer attitudes advance. With the rise of Millennial and Xennial pet parents, technology adoption is more important…
With immediate access to information online, we all know most pet parents today will turn to Google for unfiltered medical advice with dubious results. Discouraging pet parents to stop Googling will only go so far. Instead, there’s a layer of…
Dr. Ross Henderson, a talented, good-hearted veterinarian in Colorado, put a video on YouTube of him playing his guitar and singing to a dog who was about to go into surgery. The video hit over a million views and now…
When considering a new establishment, whether it’s a new restaurant or a hairdresser, chances are you look up reviews and opinions about the business first. According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say…
As a pet parent, taking your pet to see a veterinarian is one of those tasks that, while often pushed off, is necessary to ensure that your pet has the best care possible. Cat parents are all too familiar with…
