For those of us in the veterinary industry, the end of the slow season is right around the corner. Dental month, the month-long bonanza where clinics offer steeply discounted pet dental services kicks off in February. And while you may…
Think you know how clients search for your business? Think again. The way we use the internet has changed. Gone are the days of tailoring Google searches by SEO keywords and phrases. Today, people search in ways more similar to speech.…
First things first, don’t pay anybody for social media services or spend all your time worrying about a blog or that silly Facebook page. We agree that is important to have a presence online but want to stress that maintaining your social media should…
In order to succeed in business today, you need a website. Period. There are a number of uses for a website such as drawing in potential clients, giving information for current clients, and providing a resource for pet care information.…
For small businesses, online review sites like Yelp are a necessity. You may not be the biggest fan, but this channel should not be ignored since your potential clients are not ignoring it. Missing a Yelp page means missing many potential…
Mobile clients are a different breed. Pardon the pun but 75% of your clients are using mobile phones for the majority of their time spent in digital. This has massively changed the way they behave. Take a step back and…
There is one question we like to ask whenever evaluating a marketing channel - is our customer at the point of purchase? A customer is at the point of purchase if they are ready to buy a product. This usually means they…
