Imagine your client Mary is hanging out on the couch watching television with her fur baby, Cleo the cat, when all of the sudden her phone vibrates. What does she do? If your first thought is “check her phone”, you…
Every business is composed of various cost centers and revenue generators. While the proper term for revenue generators is called profit centers in finance or accounting, we'll stick with something simpler and more accessible for the sake of this post.…
In 2016, 27% of small businesses planned on investing in a mobile app. That's a sizable portion of what's commonly referred to as the "Backbone of America." For veterinary practitioners who are part of this sample, you've got your work cut out…
Apps are everywhere! Whether you're ordering food or scheduling an appointment, the proliferation of mobile apps for business is difficult to miss. Heading to Starbucks or Dunkin Donuts? Download the app, order ahead, and skip the line. Ready for a…
No-shows are the bane of any appointment-based service industry. In the veterinary industry, AAHA reports a 9% industry-wide no-show rate. For roughly every 10 to 11 appointments you have per day, one won't show. In the 250 working days ahead in 2017, your…
While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless…
How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at…
During our time working at PetDesk, we've heard countless practice managers and veterinary clinic owners ask which is the better option: Client acquisition or client retention? We're all attracted by the allure of fancy marketing packages -- radio spots, feature pieces…
How much do missed appointments cost your veterinary practice each year? If you’re like most practice managers and owners we speak with; you probably don’t know because you’re not tracking it. But no-shows are costing you a lot more than…
