Plan for a Media Crisis Before it Happens
The goal of every veterinary practice is to provide the best experience and care as possible, but every once in a while, there will be a client who has a bad experience. Most of the time, this can be fixed by your staff, or at worst, it will lead to a negative online review. However, disgruntled clients can use social media to share their displeasure with the entire world, and it can be blown out of proportion. This is when an issue becomes a crisis, and you need to be ready to respond.
In this free e-book, Dr. Jessica Vogelsang leads you through a step-by-step process to create your response plan from gauging the situation to responding. Hopefully, you will never need to use your crisis response plan, but if you do, your practice will be ready.
Create your own plan
This e-book will give you the foundation to:
Develop your own crisis plan
You’ll have a step-by-step guide to creating your own crisis response plan.
Is it a crisis or an issue?
There’s no need to treat every negative comment posted about your practice as a crisis. Learn what to look out for before deploying your crisis plan.
Know what to do in a crisis
From the Alert, to Active Crisis, and to Cleanup, learn what is vital to accomplish in each part of a crisis.
About the Author, Dr. Jessica Vogelsang
Dr. Jessica Vogelsang centers her life around two passions: animals and storytelling. As the founder of Pawcurious Media back in 2009, she was one of the first veterinarians to enter into the online space as a way to connect with animal lovers around the world. She has since become one of the most widely read veterinarians on the web. Dr. Vogelsang covers a variety of topics such as animal health, client communication, resilience, and the power of storytelling to create lasting bonds.
Dr. Vogelsang is a regular contributing author on sites such as pet360, Good Dog Magazine, Studio One Networks, dvm360, and Petfinder. She was an early adopter in blogging, social media, telemedicine, and now podcasting with her mythbusting series What the Woo. Her debut bestselling memoir All Dogs Go to Kevin was featured in USA Today.
To learn more about Dr. Vogelsang, check out her website: pawcurious.