11 reasons veterinary hospitals should use google ads

We know that more traffic to your custom veterinary website directly translates to booking more appointments, so our goal is to get as many users to your site as possible and have them convert. There are many pieces of the puzzle for driving traffic to your business, from having a custom veterinary website, strong veterinary-focused SEO, a thoughtful content strategy, and partnering with a company that can help with an expert veterinary advertising strategy. Today, we’re going to tell you why Google Ads can take your veterinary business to the next level almost instantly.

Pay for play is not something that most veterinary professionals love to hear, but this is the surefire way to show up at the top of Google when people in your area are searching for veterinary services that you provide. In 2023, the Fortune 500 companies (the top 500 companies in the world) secured $41 trillion of revenue.¹ Of that revenue, 5–10% is spent on marketing, which shows how important these high-performing companies value advertising.²

Here are 11 reasons veterinary hospitals should use Google Ads

1. Google is MASSIVE and the leader for digital advertising.

As you’re probably aware, Google is the most utilized search engine out there with 96% of the market share.³ They process over 63,000 search queries every second, and Google is easily the most visited website on the Internet.⁴ Putting your ads on Google is equivalent to putting up a billboard along the world’s busiest highway.

Google controls a little more than 92% of the search engine market share worldwide. That includes 72% of the desktop market and 92% of the mobile search engine market.

2. Your money is spent only on web traffic that clicks on your Google ads.

Google ads are pay-per-click (PPC), meaning you only pay for the ad when a user clicks on it and visits your site. When you invest money in Google ads, your advertising budget is being used more effectively by only paying for ads that are actually working! This is why it’s important for the company helping you with targeted veterinary PPC advertising to focus on high-performing, clickable ads.

3. Ads live at the top of Google’s search engine results.

Google places its ads at the top of search results to ensure they are instantly visible to the searcher. By investing in ads, you are automatically boosting your position in the search rankings. As veterinary SEO experts, we strategize your clinic’s online presence to get your custom veterinary website at the top of Google rankings. However, even the best SEO strategies need time before making an impact on your search position. With Google Ads, your rank in search results will change immediately with pay-per-click positioning at the top of the results.

More than 50% of Google searches end without a click.

4. SEO is amazing, but pay-per-click wins every single time.

At PetDesk, we spend a lot of time perfecting SEO strategies to the needs of each of our clients. From building sites to optimizing Google Business profiles, SEO is a cornerstone of our process, extending to reputation management, social media management, and so much more. We stand by the idea that SEO is king and will help grow your online presence for the long haul. While all of these things are still important, if a competitor invests money into Google ads and you don’t, there is no amount of SEO that can prevent them from beating you in the Google search rankings. It’s that simple.

5. Your Google Ads results are measurable and optimized constantly.

Google provides analytic tools that help you measure the effectiveness of your ads. The data they provide can help you determine how to continue investing. If you work with PetDesk, we’ll take this a step further by breaking down the data in a way that is easy to understand, and we’ll walk you through strategies for further ads investment. Did you know that every single PetDesk Agency customer gets their own dashboard with all of the data you could ever need?

Google Ads can be targeted in numerous ways, including demographics, like age, location, and language, searched keywords, and affinity (a users’ habits and interests). These details can help you effectively reach your most valuable and relevant audience. We take it another step further by maximizing your budget by only running ads during the times and days that you’re open for business.

7. There is a proven return on veterinary clinic investment with Google Ads.

According to Google, businesses that utilize Google Ads make an average of $2 for every $1 spent on ads.⁵ If you are spending any money on advertising, Google should be one of the main places you choose to invest. Of course, this math only works if you have trusted experts helping you manage the budget and record the results. Finding the ROI can be difficult for veterinary hospitals, but the math is simple: cost per clicks that lead to conversions on your veterinary clinic’s custom website and the value of those conversions. We will fill in the data to find these numbers.

For every $1 businesses spend on Google Ads, they make an average of $2 in revenue.

Google Ads are highly customizable and can be tailored to fit your business needs. You can also adjust your spending at any time. This makes it easy to test out just how much you need to spend to get the return you want to see. In addition to text ads, we can also do Google Maps ads, video ads on YouTube, and image ads for retargeting across Google properties. Of course, your budget and needs are determining factors in the types of ads that we run.

9. Google Ads allows you to showcase contact information on the ad.

Google can display your phone number and address right on your ad. Since 60% of mobile searchers call a business directly from Google Search, having this information live conveniently next to your entry makes it that much more enticing for a user to click your phone number to book an appointment.⁶

10. Google Ads plus a search engine-optimized veterinary website will take your business to the next level.

Let’s say you have a stellar new custom PetDesk website with all the built-in SEO components. Google Ads will work with your site to boost your business even further than SEO alone. Google tells us that utilizing both “SEO and Google Ads together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.”

The average person conducts between three and four searches each day.

Did you know that over 2 billion people use Google Maps every month?⁷ In addition to Google Ads being pushed to the top of results on the Maps tab of Google’s site, ads are also prioritized on the Google Maps app. So when a user searches “vet near me,” as long as your ad is targeted correctly, your clinic’s entry will populate at the top. We work hard to optimize your website, images, online listings, and ads to ensure that you show up no matter where anyone is searching.

Are you ready to grow your veterinary hospital with Google Ads?

Now that you know how beneficial Google Ads can be for your business, it’s time to develop a plan and get your clinic seen! Our expert PetDesk Marketing team will ensure you get the most out of your website and advertising budget. We can help you get your strategy up and running. When you work with us, you’ll get a team that handles everything regarding your advertising, including ad creation, analytics tracking, and constantly updating your ads to ensure you get the most return on your investment. Additionally, we’ll meet with you monthly to discuss the results and optimizations of your ads. When you’re ready, we’re here to discuss all of your veterinary advertising options on your own custom website.

References

¹ Fortune Global 500 Ranking (2024)

² ChatterBuzz: How Much Should Companies Invest in Their Marketing Spend?

³ Kinsta: Search Engine Market Share: Who’s Leading the Race

⁴ Semrush: Top 100 Most Visited Websites in the US (2024)

⁵ DigitalSilk: 30 Google Ads Statistics Every Marketer Should Know In 2025

⁶ WebFX: 50+ Google Search Statistics for Marketers and Businesses in 2025

⁷ Google Blog: New in Maps; Inspiration curated with Gemini, enhanced navigation and more