The Data Behind Marketing To Pet Owners

Marketing to pet owners is an art, but it’s one that you can easily learn. Let’s talk about how to target, reach, and sell to pet owners using some important data.

When launching an ad on Facebook, we’re able to use insights that are given to us for free to create ads. How does this work? Everything online is connected. When you purchase a product from Petsmart or Amazon for your pet, that information is collected and given to ad networks, meaning you are now grouped in with people that have purchased pet products online. This data helps us target more accurately and create better marketing campaigns.

Target specific veterinary audiences to maximize your efforts

So, let’s say you own a pet shop, pet food company, veterinary office, or pet clothing company. You would therefore want to target people that have an interest in dog or cat products because they have already done something online that would indicate they’re interested in purchasing pet products online.

If you’re building an ad that’s going to target pet owners based on their previous purchase behavior, first look at those specific targets. For example, you may see that there are over 24,000,000 people that have purchased dog products online and more than 17,000,000 people that have purchased cat products.

You can then take this data and reach 41 million+ pet owners that have purchased pet items online! We’d recommend that you filter that number down to age range, geotargeting, and other factors that may narrow your ad to help with your targeting. Since there are 17.7 million people who identify as dog owners on Facebook and 12.8 million people identify as a cat owner, you can use Facebook to directly target and reach pet owners where they spend a good amount of their time!

We know that not every pet brand is a national pet brand, so we’re going to build a mock ad for a made-up pet business in Denver, Colorado. We start with the location: we’re targeting Denver +25 miles for your brand and you’re reaching 1.7 million people. However, this is too broad of a target because not all of them are pet owners. To narrow our focus, we’ll look at those pet purchasing behaviors. By adding those variables into the equation, we have a much more specific and targeted audience of 260,000 people who are more likely to be interested in your ad.

Capture attention with an eye-catching veterinary marketing campaign

Use captivating images and compelling text to showcase your best offering. If you target the right people, have a beautiful website, and establish a quality brand, then your advertising will be successful.

Try it for yourself and let us know how you do! There are tens of millions of pet owners online, so make sure you use the data and behavioral targets to reach them. Whether you’re selling a product, service, or even a blog, you can reach pet owners in your area.

If you need help getting started, PetDesk Marketing is here! We’ll work with you to create your perfect veterinary website with all the detailed digital marketing you need to stand out from the competition. Don’t wait—start attracting, engaging, and retaining more loyal pet owners at your practice in no time!