Combatting the “Commoditization” of Care
Where clients used to take pet health questions to their local vet, or ask friends and family for referrals, they’re now taking them to the Internet by looking to Google or Yelp for guidance. Even big-box retailers like Walmart are now offer annual exams and deworming, taking independent clinics out of the equation.
Instead of seeing veterinary care as a high-value, unique service for pets, many clients now just view care as a commodity – cheap and fast.
We believe that care should not be a commodity. And PetDesk gives clinics the tools to fight back.