How to Write a Team Page Bio for Your Website

PetDesk works with thousands of veterinary professionals worldwide. When building their own custom veterinary website with them, the same issue often surfaces: writing a professional bio. Veterinary professionals are not big fans when it comes to talking about themselves and all of their accomplishments. But let’s face it: you’re unique, and you do amazing things. Now, it’s time to tell the world on your shiny new website!

Writing a professional bio can be more challenging than it seems, but we think these tips can help make it more simple. It’s all about breaking the bio down into smaller parts, and then expanding upon them and turning it into a must-read for any users scrolling through the website. Here’s the breakdown:

1. First, your name! (Yes, this is the easiest part of the whole bio.)
2. Your current role and how long you’ve been doing it. This is where you share your level of experience, and it’s your chance to share your history in veterinary medicine.
3. Your goals and plans for the future. Whether you’re an LVT that’s going to school to become a vet or someone working their way up to become a practice manager, tell your story!
4. Add in your professional achievements and accomplishments. Have you done something amazing? This is your chance to share it with current and potential clients.
5. What you like to do when you’re not working. Showing people who you are outside of work may help you find common interests with your clients.
6. A fun or quirky fact about yourself. A fun fact is a great way to end your bio by making the reader smile as they get to know you.

Your website users want to get to know you quickly, and probably won’t read a novel about your life. Let them know what makes you qualified to care for their pet, what makes you great, and something fun so they feel like they know you.

Of course, we know veterinary medicine is not about self-promotion. When in doubt, follow these three simple rules to write your website bio.

1. Don’t overthink it! No one knows you better than you

Simply following the six steps above will make this an easier task for you. Just fill in the blanks, mix in some personality, add as much information as possible, and you’ll finish your perfect website bio in a matter of minutes!

2. Look online for inspiration, or borrow ideas from others

Are other members of your team having a great time writing their website bio? Take a look and see any great ideas that you could borrow and make your own. Reading online bios from other people can provide you with the inspiration you need to finish your own bio fast.

3. Never forget: you’re amazing!

Self-promotion isn’t easy for everyone, but that doesn’t mean you can’t showcase some of your most significant accomplishments in your website bio. Be sure to include where you went to school, the certifications you’ve earned, and anything else that you’re proud of from your time throughout veterinary medicine.

One last tip for veterinarians: include your team on improving and managing the website! When the entire clinic works closely together, you’ll keep things running more smoothly.