8 creative veterinary marketing ideas for January

January is the perfect opportunity to drive engagement with pet parents using fresh and creative veterinary marketing content! From New Year’s Day to Change a Pet’s Life Day, we’re bringing you engaging marketing ideas and eye-catching social media graphics to help you connect with pet owners, keep them informed, and drive business to your clinic.

8 veterinary marketing ideas and social media graphics to use in January!

1. Walk Your Dog Month: The entire month of January is dedicated to encouraging pet owners to walk their dogs more often. You can get involved by sharing tips and safety information for dog walking throughout the month, helping to promote healthy and active lifestyles by educating dog lovers about the importance of regular exercise and safe walking practices. Plus, if your clinic offers dog training services, you can share these tips on social media and add a link to your post to get dog parents to book an appointment with you!

2. Cheers to the New Year: A new year means a new opportunity to thank your clients for continuing to trust you for their pets’ care, so consider giving them a shout-out on social media letting them know how much you value them! You can further strengthen your clinic-client bond by highlighting your team’s goals for the new year, promoting a level of transparency that shows you’re invested in providing the best possible care throughout their pets’ health journeys.

Since many people consider adopting pets during this time of year, you can also educate new and potential pet owners on the best ways for maintaining their pets’ health. You can mention the importance of keeping their pets happy through regular veterinary visits (and encourage them to schedule their vaccines with you!) along with consistent walking and feeding routines.

3. National Pet Travel Safety Day: This holiday is celebrated on January 2nd as a way to ensure pet parents keep their pets safe and comfortable while traveling. Focus on the importance of keeping pet vaccinations up to date to prevent illness, as well as advice on how pet owners can get pet health certificates for international trips and other travel-related needs.

4. National Bird Day: If your clinic offers avian care, January 5th is all about birds! Give your marketing efforts some wings by sharing photos of the birds you’ve treated, and invite your community to share photos and memories of their own feathery friends, too!

5. Martin Luther King Jr. Day: January 20th is dedicated to honoring the life and legacy of Dr. Martin Luther King, Jr.—a key spokesperson for nonviolent activism within the Civil Rights Movement. You, too, can honor his legacy and ever-lasting impact by sharing one of his many powerful, thought-provoking speeches or statements, and explain what it means to your veterinary team!

6. Penguin Awareness Day: January 20th is also Penguin Awareness Day, which is a great time to share some interesting and exciting facts about penguins with your community! You can highlight what they eat, how they socialize, and the impressive ways they’re able to adapt to some of the world’s harshest environments.

7. Squirrel Appreciation Day: Go nuts with your marketing on January 21st by educating pet owners about our common neighborhood squirrels! This day was created to encourage a more positive attitude toward our squirrely friends, and you can participate by sharing important and fun facts about where they live, what they eat, how they behave, and their many benefits—including pollination and pest control!

8. Change a Pet’s Life Day: January 24th is set aside to raise awareness about adopting pets while highlighting pet adoption success stories. You can use this as an opportunity to share any partnerships you have with local shelters to encourage your community to think about adopting pets of their own!