Incorporating video content into veterinary marketing
Your veterinary business can never have enough video content in your marketing strategy, as most internet users are now consuming more digital video content than ever. Video is a versatile and engaging format that can promote your brand, products, or services in various ways. Video content can be used on your website, social media channels, or email marketing campaigns to reach a wider audience and boost your business’s online visibility.
You can create many different types of videos for your veterinary business, such as educational videos about pet care, testimonials from satisfied customers, or even promotional videos about new products or services. No matter what type of video you create, it’s essential to ensure that the video is high-quality and informative so that viewers will keep watching until the end. You should also include a call to action at the end of the video so that viewers can become customers or engage with new products and services.
Consumers want video content, and the trends are growing quickly
Video content is popular for entertainment purposes and may also be used to promote brands. According to research, 64% of consumers buy a product or service after watching a branded video on social media.1 Video content is easy to consume and can be used to promote just about anything.
81% of people are interested in receiving video content—especially interactive content—from brands. This number increases to 94% for Gen Z and 90% for millennials and 94% for Gen Z consumers. And even though 83% of consumers desire more branded video content, only 19% report receiving this type of content on a regular basis.2 Video advertising is growing faster than any other digital format and is quickly becoming a must-have for businesses of all sizes.
How are people consuming video content?
66% of customers have watched video content (such as product demonstrations, reviews, FAQs, unboxings, etc.) to learn about a company or product.3 Veterinary businesses can do this, too. Clinic tours, Q&A with team members, testimonials, video health tips, and more!
High-quality video content is hard to create, right?
We agree that creating solid video content can be intimidating and expensive if you want to do it correctly. There are many ways to shoot a high-quality, inexpensive video with whatever you have at your disposal. Also, keep in mind that the effectiveness of a video is often defined by the value it delivers—meaning that your clients will be more concerned with the message you’re providing than the quality of the video.
How long should your video content be?
Apps like TikTok and Instagram have created trends of micro-content being valuable to users, and it’s something that veterinary brands can benefit from. This means you don’t need to make long, drawn-out videos with multiple takes and plenty of edits when creating video content to promote your brands. Video content under three minutes is popular.
According to HubSpot research, short-form content wins:4
- Less than 60 seconds: 30%
- 1-3 minutes: 36%
- 4-6 minutes: 16%
- 7-9 minutes: 9%
- 10-12 minutes: 5%
- 12+ minutes: 4%
The key takeaway for your veterinary business, video content can help you grow your brand. People want to learn more about brands through videos because they can get a lot of information in a short amount of time. If you need help with your veterinary clinic’s custom website or marketing strategy, reach out to us anytime!
References
1 Tailor Brands: 51 Branding Statistics You Need to Know
2 Idomoo: 52 Surprising Statistics About Video Engagement
3 Shoots.Video: In 2023 Consumers Are Expecting More Marketing Videos From Brands
4 HubSpot: How Video Consumption Is Changing in 2024 [New Research]
Incorporating Video Content into Veterinary Marketing FAQs
Q. Why should veterinary businesses use video content in their marketing strategy?
A. Video content is one of the most engaging and effective ways to promote a veterinary clinic’s brand, services, and products. With consumers increasingly preferring video over other content formats, leveraging videos on your website, social media, and email marketing can help boost visibility, attract new clients, and educate pet owners.
Q. What types of video content work best for veterinary marketing?
A. Veterinary clinics can create a variety of videos, including educational pet care tips, client testimonials, behind-the-scenes clinic tours, team Q&A sessions, and promotional content about new services or products. Short, high-quality, and informative videos are most effective at capturing and maintaining audience attention.
Q. How long should veterinary marketing videos be?
A. Short-form videos are the most effective, with 1-3 minute videos being the most preferred by viewers. Content under 60 seconds also performs well on platforms like TikTok and Instagram. The key is to keep videos concise, engaging, and valuable to your audience.
Q. Is creating high-quality veterinary video content expensive?
A. While professional video production can be costly, veterinary practices can create effective videos using smartphones and simple editing tools. The success of a video depends more on delivering valuable and engaging content than on high-end production quality.
Q. How can video content help convert viewers into veterinary clients?
A. Videos can encourage viewer engagement by including clear calls to action, such as booking an appointment, signing up for a newsletter, or following the clinic on social media. With 64% of consumers purchasing a product or service after watching a branded video, veterinary clinics can use video content to build trust and drive client action.
See the power of PetDesk for yourself—for free
Save time and grow your business with custom websites and digital marketing, 24/7 error-free booking, a PIMS-VoIP phone system, plus a client engagement platform with a mobile app.
