Cracking the code: how to talk to pet parents about pet insurance

Why you should watch:

Pet insurance is one of the most powerful tools pet parents can use to say “yes” to care—but too often, it’s a conversation that never happens.

Veterinary teams don’t sell insurance, and they shouldn’t. But they can guide clients toward understanding the value of coverage, especially when it’s framed as a way to protect both their pets and peace of mind.

During this 45-minute live event, veterinary communication expert Mary Schwartz, CVT shares practical, judgment-free strategies to help your team confidently navigate pet insurance conversations—without the pressure to “sell” or endorse a specific provider.

Whether you’re a CSR, vet tech, practice manager, or DVM, this session will equip you with real tools to open up a conversation that benefits everyone.

What you’ll learn:

• How to talk about pet insurance with empathy, not pressure
• When and where these conversations make the most impact
• Language that builds trust and avoids misunderstandings
• Real-world examples and talking scripts your team can use today
• Tools and training ideas to keep your messaging consistent