Get your tiki on with PetDesk at booths #3837 and #3342!

In today’s digital age, veterinary practices have the opportunity to shape professionalism in a way that reflects their unique brand, fostering a stronger sense of identity for both staff and clients. This session will challenge you to reimagine your clinic’s potential and take bold steps to distinguish your practice in a crowded market. You will leave this session equipped with key strategies to create a modern, professional practice that not only meets the evolving expectations of pet owners but also connects staff to a shared vision. We’ll delve into the core components of a modern veterinary clinic, but with a twist-exploring how to use your digital presence and client engagement strategies to build a memorable brand that resonates with pet parents. You’ll learn how to leverage technology to streamline operations and stand out, not just as a provider of care, but as a trusted partner in pet health. Attendees will learn how to build a practice that promotes both operational excellence and a unified professional identity, resulting in improved patient care and team cohesion. By embracing outside-the-box thinking, you’ll discover how to create a client experience that builds loyalty, enhances referrals, and elevates your practice above the competition. By the end of this session, you’ll leave with fresh, creative approaches to marketing your clinic, developing a powerful digital footprint, and fostering a practice culture that doesn’t just meet expectations but exceeds them in unexpected ways.

Date: Sunday, March 2
Time: 11–11:50am PT
Location: Mandalay Bay Ballroom A, Level 2

Professionalism extends beyond medical expertise-it encompasses every interaction a client experiences, from their first phone call to their final check-out. In an increasingly competitive market, having a strong and distinct brand identity is essential for veterinary practices looking to grow and differentiate themselves. This interactive workshop is designed to guide practice owners, managers, and staff through the process of developing a unique brand and marketing strategy that resonates with today’s pet owners. Participants will learn how to define and communicate their practice’s core values, mission, and vision, while creating a cohesive brand experience across all touchpoints-from their clinic’s digital presence to the client interactions within the practice. This workshop will provide actionable steps and collaborative activities to help attendees craft a clear, effective strategy that not only elevates their brand but also drives client engagement, loyalty, and business growth. This workshop outline provides a structured approach to guiding practice owners and their teams through the process of building a powerful and professional brand identity.

Date: Wednesday, March 5
Time: 1–2pm PT
Location: The Pharmacy | Learning Hub | Exhibit Hall, Level 1