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If you’re looking for ways to promote pet dental health at your practice, PetDesk can help. Using our Mass Messaging feature, you can reach your clients easily and be sure that your message reaches them through email or mobile app push notification. At PetDesk, we’re all about saving veterinary staff time so that more time can be spent caring for patients. 

Below, we’ve supplied various templates your staff can use to get the word out about pet dental health services at your practice.

Pet Dental Health Template 1: Special Veterinary Clinic Promo

[Subject]: Special dental discount at [ClinicName]!

Hi [ClientFirstName], 

Did you know that by their second birthday, 80% of dogs and 70% of cats have some form of periodontal disease? If you notice their breath is not so fresh, that may be the first sign.

That’s why every year, we offer discounts on our dental services. During the entire month of February, if you schedule a dental cleaning for your pet, you’ll receive [add custom discount here]. Spots fill up fast, so make an appointment today and get your furry friend’s teeth cleaned!


From the dental experts at [ClinicName]

Pet Dental Health Template 2: Loyalty Promo

[Subject]: Use Your [ClinicName] Reward Points

Hi [ClientFirstName], 

Have you checked your [ClinicName] loyalty rewards lately? Keeping in good health by making regular vet check-ups adds up reward points that you can apply to future services. In fact, we’re offering [type of dental discount] for [amount of points].

So if you’re looking to schedule your pet to come in soon, make sure to check your points balance and mention what discount you’d like to be applied at booking. 


From the dental experts at [ClinicName]

Pet Dental Health Template 3: General Information/Education (Short version)

[Subject]: Celebrate Pet Dental Health Month with Us!

Hi [ClientFirstName], 

Over time, poor dental hygiene can lead to periodontal disease in pets. Have you ever had your pet in for a dental cleaning, or brushed their teeth yourself? 

Take action to ensure your pet’s health by taking care of their teeth! Check out this helpful article on brushing your pet’s teeth. Want us to take charge? Schedule your dental cleaning on the PetDesk app! 


Happy Brushing! 



Pet Dental Health Template 4: General Information/Education – home care and insurance version

Hi [ClientFirstName], 

Bad breath is very common among pets, and that stink is not something to be taken lightly. 

Foul smells coming from your pet’s mouth could be an early sign of gum disease. If left unchecked over time, unhealthy gums can lead to serious health problems ranging from tooth and bone loss to heart disease.

Home dental care for pets

The good news is you can help fight gum disease by adding regular dental care to your pet care routine.

What you’ll need:

  1. Pet toothbrush
  2. Pet-specific toothpaste (human toothpaste brands may contain ingredients toxic for pets)

How to brush a pet’s teeth

  • Step 1: Lift the upper lip and angle the brush along the gum line at a 45° angle. 
  • Step 2: Use a circular motion to clean the outside of teeth, spending about 30 seconds on each quadrant. 
  • Step 3: If your pet is cooperative, brush the insides of teeth with a similar circular motion. 
  • Step 4: Reward your pet with lots of treats and praise for a job well done! 

Pro tip: Get your pet comfortable with having their teeth and gums touched first. Start with your fingertip, then use a washcloth before introducing the toothbrush. 

Preventing gum disease

Regular dental checkups at [ClinicName] are the best way to protect your pet’s mouth. Specialty toys and treats can cut down on tartar and bacterial buildup between cleanings, but regular deep cleanings are necessary to keep your pet’s mouth healthy.

Affordable peace of mind 

When choosing a pet health insurance plan, remember that different companies and policies provide different levels of coverage, so be sure to choose one that’s right for you and your pet. Dental cleanings are fully covered on some plans, which makes keeping your pet’s mouth healthy a breath of fresh air

From the dental experts at [ClinicName]


Pet Dental Health Template 5: General Information/Education & Promo 

Hi [ClientFirstName], 

Many pet owners think their cat or dog doesn’t need a dental cleaning because they eat dry food or they’re too young. The fact of the matter is that pets after age 3 need a yearly dental exam and cleaning. Although brushing, chewing on dental bones, and eating hard food that is formulated to help with teeth cleaning do help, bacteria and tartar can still build up. Over time, bacteria can build up on your pet’s teeth which can lead to gum diseases like gingivitis or, worse, periodontal disease. The complications of infection can be kidney and heart disease along with bad breath, tooth decay, and bleeding of the gums.

To prevent these diseases and more expensive treatments later on, book your pet for a dental cleaning in February and save 15%.


From the dental experts at [ClinicName]


If you like what you’ve read, and want more resources on promoting Pet Dental Health Month, check out our monthly dental health content pack. We’ve got social media templates, handouts for more client education, and helpful resources for your veterinary staff!

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