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Are you looking for some inspiration and ideas for veterinary marketing ideas for August? This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business.

Kick off the end of summer with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 16 content ideas to help with your clinic’s marketing strategy this month.

Veterinary Marketing Ideas for August

1. National Give a Dog a Bone Week: National Give a Dog a Bone Week is a campaign initiated by Feeding Pets of the Homeless, a non-profit organization dedicated to providing food and veterinary care for pets of homeless individuals. During this week, donation sites are established nationwide to collect dog food and supplies, which are then distributed to food banks and shelters. To support this cause, consider setting up a donation site at your clinic to collect pet food for dogs in need, or inform your followers about local donation sites. Use your social media channels to raise awareness and provide information on how to contribute.

All-American Pet Photo Day

2. National Assistance Dog Day:
This week, we’re focusing on service dogs! If you have clients with service dogs, ask their owners if you can feature them on your clinic’s social media channels and website. It’s also beneficial to have information available on how to adopt an assistance or service dog for clients who might be interested in getting a working pup. Additionally, many organizations that train service dogs seek sponsorships. Engage with your community by sponsoring a service dog in training and share their progress updates on your social media channels!

3. International Cat Day:
Today is all about the felines! Share photos of your newest and oldest cat clients. Your clinic has a wealth of valuable information about cats and cat ownership that can benefit your followers, so create and share content covering cat-related topics such as:

  • Choosing the right food for your cat
  • How often should your cat visit the veterinarian?
  • Signs your cat might need a companion
Send Us a Photo of Your Feline Friend

4. International Dog Day: Today is dedicated to the pups! Share photos of your newest and oldest canine clients. Your clinic has a wealth of valuable information about dogs and dog ownership that can benefit your followers, so create content covering dog-related topics such as:

  • Choosing the right food for your dog
  • How often should your dog visit the veterinarian?
  • Signs your dog might benefit from a companion.

5. National Back-to-School Month: As kids head back to school, it’s also time for puppies to start their training! The back-to-school season is the perfect opportunity to promote your dog training classes. Consider offering a special promotion for your pet training sessions or partnering with a local trainer to hold classes at your clinic. Limited-time promotions are always appealing to potential clients. At PetDesk, we can create a countdown timer for your website to highlight the urgency of seizing the deal before it expires.

6. Black Cat Appreciation Day: Highlight some of your black cat patients on your social media feed! Collaborate with your local shelter to spotlight any black cats available for adoption. Moreover, center your social media content on debunking myths about black cats and sharing fascinating facts about these beloved felines.

Black Cat Appreciation Day

7. National Check the Chip Day: It’s the perfect opportunity to highlight your microchipping services. Recently, we’ve discussed how social platforms are shifting towards video-based content, and ‘Check the Chip Day’ is an excellent topic for a short video or Instagram Reel. Show how a microchip is placed or scanned to demonstrate to pet parents just how easy it is to keep their pets protected.

8. International Homeless Animals Day: Collaborate with your local shelter to spotlight animals available for adoption. If you haven’t established a relationship with the shelter yet, this day is an ideal opportunity to start the partnership! If you have extra time available, consider hosting an adoption event at your clinic. Prepare a new pet adoption kit for pet parents to take home, which includes informational pamphlets, a food bowl, product samples, and more.

Ready to Adopt a New Pet?

9. National Holistic Pet Day: Holistic pet services are gaining popularity, yet few practices provide them. If your clinic offers these unique services, make sure to showcase them prominently on your website’s ‘services’ page and across your social media platforms. Sharing demonstrations of these services through video content online is an excellent way to raise awareness and educate your audience about the treatments your clinic provides.

10. National Immunization Awareness Month:
As a veterinary professional, you understand the crucial role immunizations play in the health of our furry companions. Share this valuable insight on your social media platforms and custom veterinary website. Consider writing a few blog posts on vaccine-related topics to feature on your site and promote through your social media channels. Guiding your social media followers to your website brings them closer to booking an appointment. A few blog ideas include:

  • When should my dog or cat receive their first vaccinations?
  • Understanding core vaccines vs. lifestyle vaccines
  • The importance of adhering to a vaccination schedule

11. Happy National Lazy Day: Boost your engagement by asking your followers to share their favorite ways to relax. Even better, launch a lazy day photo contest! Invite your followers to submit photos of their pets being lazy (direct them to submit on your website’s gallery page) and share these pictures on your social media channels. Consider creating an interactive Instagram story where users can vote for their favorite lazy day photo.

    Happy National Lazy Day

    12. National Relaxation Day: It’s time to unwind and let pets join in on the relaxation day fun! Create content showcasing the services you offer to pamper pets. Highlight grooming, spa, and boarding services as perfect activities for pets on National Relaxation Day. If your clinic doesn’t provide these services, consider partnering with a local pet spa to cross-promote your businesses.

    13. National Take Your Cat to the Vet Day: Showcase the services tailored for your feline patients, such as boarding or grooming. Develop social media content focused on facilitating a stress-free vet visit for cats, covering topics like selecting the appropriate cat carrier and calming techniques for anxious cats before and during their appointment. If your clinic offers fear-free practices or has dedicated feline-only hours, ensure this information is prominently displayed on your website and social media platforms. These specialized services can distinguish your clinic from others in the area, and promoting them will attract clients seeking such offerings.

    Is it time for your cat to see the vet?

    14. National Tell a Joke Day: Get your staff involved in your social media with this fun holiday! Record a short video of some team members sharing their favorite animal-related jokes and encourage your followers to share their own jokes too!

    15. National Women’s Equality Day: Today is a great opportunity to honor the women in your clinic with employee spotlights on your social media platforms. Additionally, promote organizations supporting women in veterinary medicine and build content that educates your clients about women in veterinary medicine!

    16. Universal Birthday for Shelter Dogs #Dogust1st: It’s time to celebrate all the wonderful adopted shelter dogs! Partner with a local dog-friendly bakery to provide birthday cupcakes for dogs visiting the clinic on this special day. Capture plenty of photos and videos of the pups enjoying their treats and share these delightful moments on your social media channels.

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