User-generated content is an extreme time-saver.
We hear it all of the time from the clinics we work with: finding the time to get good photos of the clinic or patients is not always realistic during busy days. We get it. Whether you’re launching a new veterinary website with PetDesk but don’t have photos of your team and patients, or you’re a long-time customer who hasn’t taken new photos of the clinic in a while, it can be time-consuming to get everything you need. This is your chance to get great content while getting clients to do the heavy lifting for you.
Did you know that your custom veterinary website can have forms that allow users to upload reviews, images, videos, or anything else you’d like to receive from them?
We can even add a message that allows the user to grant you access to use these uploaded items on your website, social media pages, or anywhere else you see fit. In fact, our content team takes these submissions and turns them into high-quality content to share on your website or social media pages for you. It’s that simple.
You may not have the time to take a photo of a smiling pet parent or a happy dog that enjoyed their visit, but promoting user-generated content can be a way to “extend your marketing efforts” at no additional cost to the clinic.
Get more reviews!
A single review from a happy pet parent can mean so much more to your content creation calendar and your overall business strategy. First and foremost, 90% of potential customers read reviews before visiting a business.2 Having more strong reviews means a better chance at convincing users who have never met you about how great your business is. Once you get the review, it adds to your online listings like Google and Yelp, adds more content to your online reviews page, and allows you to create a post showcasing your new reviews and asking others to leave a review for you.
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Offer a referral program!
If you offer excellent service, there’s a good chance that your clients will sing your praises in more ways than just leaving reviews online. Approximately 2.4 billion brand-related conversations daily in the United States, and 92% of consumers trust referrals from people they know.3
Your most avid clients will sing your praises for free, but offering a referral program will help incentivize your clients to sing their praises. Who doesn’t like free or discounted services from their veterinary hospital?
Let the PetDesk Marketing team create a custom refer-a-friend page on your website that allows users to tag friends, invite them to become clients, and get a special discount for the referrer and new client! All because they’re spreading the love and sharing their experience with your clinic.
The team at My Vet Animal Hospital in Sydney, Australia has an awesome program that promotes “sharing the love,” with each party getting a $20 credit added to their account!
Love My Vet Animal Hospital?
Refer a friend to our hospital and you both get a $20 credit added to your account! Just be sure to let us know that you’re either referring a friend or are being referred by a friend during your first appointment. Please click here to read the Referral Terms and Conditions.
Get your clients involved, and everyone wins!
85% of consumers trust online reviews as much as personal recommendations from friends and family.4 Use this information to bring your clients into the fold when creating a marketing strategy, and it will surely humanize your veterinary clinic. This is a great way to strengthen the bond with clients and show others that you are just as invested in their pet as they are. Ready to simplify your marketing efforts? Reach out to PetDesk today!
References
1 Forbes: A 2024 Report Reveals Small Business Marketing Challenges
2 LocaliQ: 90 Online Review Statistics That Will Blow Your Mind in 2025
3 Annex Cloud: 42 Referral Marketing Statistics
4 Reputation X: 2025 Online Reputation Management Statistics
Veterinary user-generated content FAQs
Q: What is user-generated content (UGC), and how can it benefit my veterinary clinic?
A: User-generated content (UGC) refers to any content—photos, videos, reviews, or testimonials—created by clients or users rather than the business itself. For veterinary clinics, UGC can be a game-changer. It saves time and allows clinics to showcase authentic experiences from their clients, making marketing more relatable and trustworthy.
Q: I’m too busy to take photos for my website. How can UGC help?
A: We understand the challenges of a bustling veterinary clinic. UGC allows your clients to contribute photos, videos, and reviews, effectively doing the marketing heavy lifting for you. This means you can have fresh content without setting aside time for photoshoots.
Q: How can I encourage clients to submit content?
A: Your custom veterinary website can have forms that allow clients to upload their content. You can also incentivize them by offering special promotions or discounts or featuring their submissions on your website or social media.
Q: Is using client-submitted photos and videos on my website legal?
A: Yes, as long as you obtain permission from the client. Our system can include a message that allows users to grant you access to use their uploaded content across various platforms.
Q: How important are online reviews for my veterinary clinic?
A: Extremely important! 90% of potential customers read reviews before visiting a business. Positive reviews can significantly boost your clinic’s reputation and attract new clients.
Q: How can I get more reviews?
A: Encourage satisfied clients to leave reviews by showcasing new reviews on your website and social media.
Q: What is the impact of a referral program for my clinic?
A: Referral programs can be robust. According to Nielsen, 92% of consumers trust referrals from people they know. By incentivizing your loyal clients to refer friends and family, you can expand your client base and reward those who help spread the word about your services.
Q: How can PetDesk help with my referral program?
A: PetDesk can create a custom refer-a-friend page on your website, making it easy for clients to refer friends and earn rewards. For instance, My Vet Animal Hospital offers a $20 credit for the referrer and the new client.
Q: How can UGC humanize my veterinary clinic?
A: UGC showcases real experiences from your clients, making your marketing more genuine and relatable. It strengthens the bond with your clients and demonstrates your commitment to their pets.
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