Practices have found themselves scheduling weeks or months ahead, answering endless phone calls from clients wondering what their new hours are and when their pet can get seen. Better veterinary clinic communication won’t only lead to a better flow internally, but it will also build a connection between your veterinary practice and your clients.
Our recommendations for better veterinary clinic communication:
1. Take advantage of your custom veterinary website
Your website is the nerve center of your online presence and is the place where all of your marketing and advertising, PR, and word-of-mouth funnels end. 75% of people base business credibility on a website’s content presentation, so your clinic’s website needs to make the user feel comfortable when they land there.1 When clients are looking to contact you, they will likely visit your website to find your location, hours, phone number, email, digital forms, and more for the information they need the most. When you commit to a website that holds all of your information and keep it consistently updated, your clients will trust your website to fall back on. And the best part is: they won’t feel the need to blow up your phone lines.
Your website should make it easy to contact you by showcasing a click-to-call phone number and click-to-email link on all pages, accessible contact information and online forms, and a simple way to make an appointment. Having a new client center section of your website will allow new users to complete the necessary paperwork needs online before their visit. No more lengthy phone calls gathering that information over the phone, and no more clipboards in the waiting room or car that drive clients crazy.
Anyone can have a website, but not everyone has a completely custom veterinary website that offers unlimited options and automation. From custom forms to funnels, pop-ups for users that come from social media only, and everything else in between, you have the ability to create your perfect online communication center with PetDesk.
2. Rely on your own custom veterinary social media strategy
A proper social media and content marketing plan is the perfect way to compliment your custom PetDesk website. Our content team strives to improve your practice with a powerful combination of engaging social media posts and relevant blog content that’s tailored to your clinic. Businesses with blog articles on their website get a 55% increase in online traffic, so informative website content provides your clinic with a great opportunity to connect with more pet owners!2
Having a strong social media presence is essential for the success and growth of your veterinary hospital. 69.6% of small businesses rely on Facebook for marketing,3 and 59% of Facebook users connect with brands on the platform.4 Your clients want to connect with you on social media, too—so don’t miss out on this marketing opportunity!
Your social media should be the go-to spot for sharing every update happening within your small business. These platforms are a great way to spread the word about business changes, promotions, and more. When you’re implementing new services and protocols, social media gives you a way to showcase everything visually.
One of the great things about having a social media presence is that you can have fun with it! Sharing images of your patients, new team members, events, and more is an easy way for your clients to be up to date with you.
With PetDesk Agency, you’ll work with our team on a custom veterinary social media strategy that is built just for your clinic. Save time and get consistent branding and professional graphics directly from our team. We can help with your next campaign, or help shine a brighter light on what makes your clinic great. Plus, we track everything for you!
See what PetDesk makes possible
Our solutions are designed to tackle your clinic’s specific challenges.
Set up time with a PetDesk expert to see for yourself!
3. Implement a strong client communication system
The average inbound call duration for the healthcare industry is 2 minutes and 48 seconds, which can add up and take away valuable time from your routine.5 It’s important to find a tool that makes sure your communication before, during, and after appointments with clients is optimized.
PetDesk Communications can help automate information through automatic alerts, convenient payment software, texting and mass messaging, easy-to-use online forms, and much more—all of which are designed to save time and reduce manual workload.
Plus, offering pet owners a veterinary mobile app like PetDesk’s will help take care of many essential but time-consuming tasks (such as sharing pet health records with clients). This keeps you more engaged with the pet parents in the clinic, and lets you focus on the moments that matter most. Your practice management system stores information, so combining your PIMS with a veterinary communication solution is a powerful duo. With appointment requests, reminders and confirmations, two-way messaging, and more, it’s the perfect add-on to your custom-made website and marketing strategy.
4. Learn to implement better internal veterinary clinic communication
Most companies struggle with internal communication, and it’s important to be better. Two stats to know:
- 60% of companies don’t have a long-term strategy for their internal communications.6
- 72% of employees don’t have a full understanding of the company’s strategy.7
Veterinary hospitals are businesses, and it’s important to treat internal communication as such. Using tools like Slack to keep communication alive and well is a great start. Be sure to set up ongoing training and meetings to ensure all voices are heard, ideas are shared, and broken processes can be fixed.
Better communication internally and with clients can lead to a happier, calmer team in your clinic. Follow these tips for better veterinary clinic communication.
References
1 NIH: Credibility Judgments in Web Page Design – a Brief Review
2 Hubspot: Lessons from 5 Surprising Marketing Stats
3 Luisa Zhou: 30+ Small Business Marketing Statistics & Trends in 2025
4 The Graygency: The Top Facebook Statistics You Should Know in 2025
5 Global Call Forwarding: What is Average Call Duration? (How to Measure & Optimize)
See the power of PetDesk for yourself—for free
Save time and grow your business with custom websites and digital marketing, 24/7 error-free booking, a PIMS-VoIP phone system, plus a client engagement platform with a mobile app.
