Use your clinic’s website to build trust with veterinary clients

Most businesses think of their website as a marketing and conversion machine, but there are more purposes for your digital presence than just selling your services. While our veterinary-specific websites are designed to convert users into paying clients, we also want to focus on the little details that help build trust with current and potential clients that find their way to your website.

Make sure to feature your team on your website!

Your veterinary clinic is made up of a group of talented individuals, and they’re what makes your business unique. It’s important to use photos of your team, patients, and clinic to create a connection with the users of your website. In fact, a recent online study found that human faces lead to higher conversion rates on your website!¹

Even high-quality photos taken with your cell phone can be enough to edit and bring some life to your website. If you’re proud of your clinic and your team, be sure to showcase it!

This is especially vital if you have grooming or boarding centers that you want to feature on your website. Photos will let pet parents see exactly where their pet will be spending their time while they’re away, and it doesn’t get more important than that when marketing pet boarding services.

Your website must have an SSL certificate!

For years, we’ve been cautioning anyone who will listen that a website with no SSL certificate is like a car without seatbelts—you should not drive that car. All PetDesk-powered websites have an SSL certificate the moment they’re launched, and this is for your protection and the protection of your users.

What is an SSL certificate?

An SSL certificate is something you add to your website to ensure a few things, including:

• Encryption, or scrambling, of any data that is entered into your site (credit card data, contact information, messages, and so on).

• A secure connection between an internet user (pet owner) and the website. If users are going to be requesting an appointment, completing forms, or providing any information at all on your website, providing the security of an SSL certificate is crucial.

Make sure your website is up to date!

Nothing says, “These people don’t care about details” like a message on your website that says, “We’ll be closed on Saturday, July 4th, 2020” when it’s now 2025. It’s not just about cleaning up outdated information on your website—it’s also critical to keep your website current. As protocols, hours, team members, and services change, be sure that your website is also updated regularly. Set a reminder to check your website regularly to make sure that all information is correct and up to date.

When you get a custom veterinary website through PetDesk, you’ll also automatically get ongoing, hands-on support that’s with you every step of the way—before, during, and after launch! We’ll be your own team of web experts and make all necessary updates for you, keeping your online image fresh, up to date, and engaging.

Your social media accounts are an extension of your website

A website is a portal to share your story, showcase your products, and acquire new clients—and your social media pages can be an extension of your online presence. As much as a website changes, the social media platforms allow you to constantly update your clients with what’s happening in your clinic and give them a behind the scenes look at the people that care for their pets. These posts will help you build a bond with your clients, share news, and promote upcoming events and specials.

Here’s how one hospital increased engagement on social media by nearly 70% in one month by making one simple change with PetDesk:

• The clinic’s problem: Stagnant social media engagement. With PetDesk managing their social media, this hospital was doing well. However, they wanted to take their social media to the next level.

• PetDesk’s solution: Involve the entire team in taking epic, adorable, and fluffy patient photos to share with PetDesk and flood the clinic’s Facebook page with.

With more client interactions going digital, your website and social media channels are the perfect places to cultivate and sustain relationships and rapport with clients new and old. Keep things fresh and share what’s happening with your team as often as things change. 

Why does all of this matter? 94% of people won’t trust an outdated website.² It’s that simple.

With PetDesk Marketing, you can not only enjoy a custom veterinary website, but also detailed digital marketing strategies that help you attract more business through your website, Google, and social media platforms. Our customers get unlimited support and updates to their website and social media channels, simply because we know the importance of keeping content as fresh as possible. Feel free to reach out to us anytime!

References

¹ VWO: Conversion Rate Optimization Solutions for Revenue Growth

² WebAlive: 30+ Most Important UX Statistics to Know for 2024