Studies show that it takes less than .05 seconds for your online visitors to form an opinion about your website. Think about that for a moment, within the blink of an eye, you’re making an impression on potential revenue for your business. Ask yourself, is your current website giving off the impression you want to be making?
75% of people base business credibility on a website’s content presentation2
Does a beautiful website mean a credible business? Stats say that is the perception of users, and it’s something you want to consider. Your website needs to look contemporary and clean, and it should clearly showcase your business to people browsing the website.
Here’s something else to think about: on average, 78% of online traffic to PetDesk Websites are visiting the clinic’s website for the first time. If someone found your business and visited your website today, what impression would it make? You can have the greatest facility and staff on Earth, but the users of your website will not know that. You need to tell that story with solid design and storytelling.
Visual appeal is so important in today’s world. People find love by swiping left or right on their cell phones and choose meals based on images from an app—don’t you want the same thing for your veterinary clinic? People need to come to your website and be blown away by the beautiful colors, images, and caring text you’ve added to make them feel good about trusting you with their pets. As of 2024, it’s estimated that there are 59.8 million dog-owning households and 42.1 million cat-owning households in the United States.3 Their owners are looking for you to help take care of them. It’s best to blow them away with a beautiful veterinary website design, don’t you think?
94% of people won’t trust an outdated website4
It simply comes down to this: millennials and modern pet owners want simplicity and modern design when choosing a hospital for their pet. If your website is old, outdated, or broken when attempting to use it, you are costing yourself business. A new website increases your chance of bringing in new clients with great SEO and a seamless path to get information or book an appointment online from any device.
PetDesk offers the best user-friendly and mobile-responsive websites for veterinary clinics, along with continuous support and management. We’d love to help customize your clinic’s website design to showcase all of the amazing things you do—just reach out to the PetDesk Websites team anytime!
References
1 CXL: First Impressions Matter — Make a Great One With Visual Design
2 NIH: Credibility Judgments in Web Page Design – a Brief Review
3 AVMA: Pet Population Continues to Increase While Pet Spending Declines
4 WebAlive: 30+ Most Important UX Statistics to Know for 2024
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