There’s a lot of time you can save with a technology like this – features like templates, filtered audiences, and automatically populating the address line and signature can all unlock big time savings for you and your team.
Whichever tool you have, and however you initially planned to use it, here are some of the top-performing types of messages with examples that PetDesk’s Customer Success Managers have gathered:
- Unexpected Closures
- Special Hours
- Flea & Ticks
- More App or Loyalty Program Users
- New Provider Announcement
- Dental Promotional Message
- Back to School Bundle Promotional Message
- Insurance
- Bonus Message: Contact Information
- Bonus Message: CareCredit
#1 Unexpected Closures
Some clinics close more than others, but most general small animal practices have experienced a sudden closure and likely found themselves asking: “What do we do about the appointments tomorrow?”
Create your message, filter for those clients with an appointment during the closure, and send them something like this:
Subject: Closed for Inclement Weather
Due to the weather impacting our community, our practice will be closed ~*REPLACE WITH DATE/TIME*~. We need to reschedule your appointment, so expect a call from our staff in ~*REPLACE WITH TIMEFRAME*~.
To contact us, feel free to call our number or send us a text at [ClinicPhone]. If there is an emergency, ~*REPLACE WITH INSTRUCTIONS*~.
If you’d like to request a new time right now, click the button below:
[RequestApptButton]
We apologize for any inconvenience this might have caused, and look forward to seeing you when the weather passes!
#2 Special Hours
Some clients – especially loyal ones – will internalize your hours. Save them time when they reach your voicemail, and let them know ahead of time about any hours updates – like your holiday hours, for instance.
Subject: Happy Holidays! ~*REPLACE WITH CLINIC NAME*~’s Holiday Hours
Hope you are feeling that holiday spirit – we certainly are! Please check your pet’s medications and food supply and let us know if you need a refill via the PetDesk mobile app.
To make sure our team can spend some quality time with their families (both human and pet), we will have altered hours below:
~*REPLACE WITH HOLIDAY HOURS*~
Thank you for trusting us with the care of your pet. We appreciate each and every one of you.
Your friends at [ClinicName]
#3 Flea and Ticks
Clients rely on your practice to provide them with the most accurate veterinary advice. When it comes to the most common parasites, Dr. Google can lead pet parents astray from local or pet-specific recommendations. Save your clients time and save your patients from the bite by sending a message with your recommendations before clients look to Dr. Google:
Subject: We love the warm weather – but so do ticks!
Spring is here! It’s warmer, which means we need to be on the watch for ticks! Ticks wake up when the temperature is above freezing and immediately start looking for their first meal. Unfortunately, that could be our pets.
Ticks transmit diseases like Lyme disease to our dogs, and to us. [ClinicName] offers tick protection for dogs in the form of a chewable tablet (and a Lyme disease vaccine to be extra safe)! We also have tick protection for cats! Contact us for more information: [ClinicPhone] or schedule an appointment at your convenience.
Request an appointment today:
[RequestApptButton]
Your friends at [ClinicName]
#4 More App or Loyalty Program Users
It’s hard for a client app to be helpful if no one has it! If your app is useful for them, it’s an easy sell – pet parents today want to ensure their pet is getting the best care possible – from you and from them. Use this template to invite more people to download the app and engage your clients.
Subject: Did You Know? We have a mobile app!
Did you know we have a mobile app for our practice now? Pet owners report it’s helped them take care of their pets and made communication with us a breeze. You can track your pet’s vaccine information, request appointments, track to-do’s for your pets, and more!
Download PetDesk for free with the link in the footer of this email, or ask our team to send you the “magic link”. You’ll be glad you did!
Your friends at [ClinicName]
Bonus Message:
Subject: You Reward Loyalty, So Do We
Did you know we offer an easier way to keep track of all your pet’s veterinary needs?
Did you know that you could be earning points to redeem for pet services, discounts, and free stuff?
We’re excited to introduce you to PetDesk! PetDesk is a free 5-star mobile app that connects you to your pet’s veterinarian, us! With PetDesk you can book appointments and medication, view and share health records, and more!
Getting started is easy:
📲 Open the app store on your mobile device. Search for and download PetDesk for FREE!
✏️️ Create an account. Make sure to sign up with the same email we have on file.
▶️ Hint: The email we have on file is the same one we sent this announcement
🔎 Search for [ClinicName] by name or enter our referral code, [ClinicReferralCode]
🏆 Opt-in to ~*REPLACE WITH LOYALTY PROGRAM NAME*~ and earn ~*REPLACE WITH SIGNUP POINTS OFFER*~ just for signing up!
🤔 Now the hard part… spend or save? Use your welcome points to receive ~*REPLACE WITH POINT REDEMPTION OFFER*~ or save up to redeem for an even bigger reward!
–OR–
🤔 Now the hard part… spend or save? Collect more points to earn an even bigger reward!
Your friends at [ClinicName]
#5 New Provider Announcement
If you have a big announcement for your clients – or a subset of your clients – let them know! In addition to that social media post, add a mass message to reach the clients that don’t check your website or Facebook regularly.
Subject: Exciting news from ~*INSERT PROVIDER NAME*~!
We’re excited to announce that a new veterinarian has joined our team. Please help us welcome ~*INSERT PROVIDER NAME*~!
~*INSERT IMAGE*~
~*INSERT PROVIDER BIO OR BACKGROUND*~
To book an appointment with ~*INSERT PROVIDER NAME*~, click the button below:
[RequestApptButton]
#6 Dental Promotional Message
When you decide to run a promotion, people need to know to take advantage! Don’t rely entirely on your Facebook or website – only frequent clients will see this. Use filters and think outside the box. Maybe a dental special, offering loyalty program points to owners of senior dogs – or an incentive to get people back in who haven’t been in for two years!
Here is an example of how a practice can use the tool to promote a timely offer:
Subject: Special discount at ~*INSERT PROVIDER NAME*~ this month!!
Did you know that 80% of dogs and 70% of cats have some form of periodontal disease? Noticing their breath is not so fresh, that may be the first sign.
That’s why every February, we offer discounts on our dental services. Spots fill up fast, so make an appointment today and get your furry friend’s teeth cleaned!
Request an appointment today:
[RequestApptButton]
From the dental experts at [ClinicName]
#7 Back to School Bundle Promotional Message
Subject: Back to School Bundle from ~*INSERT PROVIDER NAME*~
Getting children prepared for class? Get your furbaby prepared, too!
During August, we’re bundling a deal for your pets. Dogs can receive their rabies, distemper, heartworm test, and fecal check for $150. Our feline friends can get their rabies, FVRCP, and a fecal check for $100.
Request an appointment or give us a call today:
[RequestApptButton]
The back-to-school bundle is only available in August!
Your friends at [ClinicName]
#8 Insurance
If you’re a PetDesk customer, you may have heard about the new Pet Health Insurance feature in the PetDesk app. If you’re a practice that prefers your clients to be insured and able to access the best care your hospital can provide, you should promote that – plus you get more app users!
Subject: Discover pet health insurance in the PetDesk app!
We know our clients care a lot about their furry friends and want them to live long, happy lives. Getting pet insurance can help ensure you are prepared for the unexpected.
Pet insurance is simple; receive treatment, file a claim with your insurance company, and get reimbursed.
Now, in the PetDesk app, you can learn about pet insurance and explore different plans for your pet. You can compare what’s covered, customize your plan, and take the next step toward proactive planning.
Open the PetDesk app to get started! If you have not yet downloaded PetDesk, just search the Apple App Store or Google Play Store, or click the download link in this email. Once you’re in the app, go to the Pets tab and click Discover Pet Insurance.
Your friends at [ClinicName]
Bonus Message: Contact Information
Looking to ensure you client’s keep their contact information up-to-date? Share the reasons why having accurate information is important for their pet’s health.
Subject: Keep Your Contact Information Up to Date with [ClinicName]l! 📱📧
“Your pets’ health and care are important to us!
That’s why we’re reaching out with a friendly reminder to ensure that your contact information is up to date at [Hospital Name]!
Keeping your email address and cell phone number up to date will allow our team to reach you better when:
- Your pet has an upcoming appointment
- Your pet is due for their annual exams/vaccinations
- When we have important updates to share
- And more!
If your contact information (email and cell phone number) may have changed within the past year, please respond directly to this email or call us at (XXX) XXX-XXXX so we can keep your information up to date!
Thank you for trusting our team with your furry friends!
P.S. Download our PetDesk App [ADD LINK] to track your pet’s information, request appointment, request medication refills, and more!”
Bonus Message: CareCredit
Does your clinic offer CareCredit? Encourage your clients to see if they qualify for a CareCredit account as an easy option to pay for their pet’s veterinary care.
Subject: Want a friendly way to pay for all your vet care?
CareCredit gives you a flexible way to be financially ready!
And there we have it! Tailor these templates to your practice and you’ll begin to see even more opportunities to use the tool. If you’re a PetDesk customer, ask your Customer Success Manager for some assistance setting up your templates – they’re happy to help!
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