Overwhelmed? Veterinary technology is here to help!

Occupational burnout is a serious concern for professionals working in the veterinary industry. Demanding schedules and high amounts of work—not to mention the financial pressures and emotional impacts of veterinary care—can lead to clinic life becoming overwhelming and exhausting.

Veterinary-specific technology is here to make things easier for teams like yours by reducing daily clinic stressors with strong and customizable solutions designed to overpower your unique challenges. We’re taking a look at different technologies in the veterinary space that can help your team reduce stress and stay concentrated on providing the best care to pets and pet parents, all while maintaining a healthier work-life balance.

1. Veterinary online booking software: more appointments, less stress

Appointment management is a critical but time-consuming task for veterinary professionals. Online veterinary booking software makes it easier for teams to manage and keep their schedules full through accurate automation, which decreases appointment-related friction and stress on staff.

• Automated Appointment Scheduling: You can rely on automated veterinary scheduling to organize your appointments more efficiently. With real-time booking technology that syncs with your PIMS, for example, you can eliminate appointment-related friction like double-booked clients and long wait times. Less errors means less stress for everyone, and allows clinic staff to stay focused on more important tasks more often.
• 24/7 Online Booking: Veterinary booking software empowers pet parents to schedule your services whenever they need to, and provides your team with rules and customizations to keep you in total control of your schedule. Plus, new and existing clients can simply head to your website or social media accounts to book an appointment, instead of giving your busy clinic a call. Your team will enjoy some well-deserved time off of the phones while giving their undivided attention to the people and patients in the clinic.
• Automated Reminders: You can make your appointment booking process even more efficient with automatic email reminders. Automatic reminders help to reduce no-shows by keeping pet parents on top of their veterinary appointments. Not only that, but you can also better maintain your revenue by keeping your schedule on track, and save time with less appointment-related inbound and outbound calls.

Veterinary-specific scheduling software, like PetDesk Direct Booking, is designed to work with you and your team rather than against. Pet parents can easily book your services anytime, anywhere, and on any device without having to give you a call. Your team can also stay in complete charge of their schedule by choosing how pet owners can book appointments, like adjusting which types of clients and patients are able to see which types of team members, when, and for how long. PetDesk Booking is made with your specific scheduling needs in mind, reducing clinic stress by letting you offer your services your way while pet parents get the timely veterinary care they need.

2. Digital veterinary marketing services: keep loyal clients and lose staff burdens

Appointments are the center of every veterinary practice, which means getting more pet parents to come back for more pet care is just as important for a clinic’s success. With so much going on in the clinic, however, it can be hard to find the time to get your business’s name out there. Veterinary digital marketing makes client acquisition easier than ever by equipping you with a strong, eye-catching online presence that attracts and retains consistent business from pet owners.

• Improved Online Image: Your website and social media profiles are often a pet parent’s first impression of your clinic, but manually keeping your website and social media up to date may seem impossible with how busy you are. You can use digital marketing services—like strategic website and social media optimization—to increase your practice’s visibility without increasing your team’s workload.
• Targeted Client Acquisition: Digital marketing works best when it reaches those who can benefit the most from your services. Veterinary digital marketing focuses on specific demographics and geographic areas to attract pet parents who are more likely to book appointments at your specific clinic, making every dollar spent on marketing more effective.
• Reinforced Brand Reputation: A great-looking and well-managed online presence helps to build trust with potential and existing clients, which can increase veterinary transparency and save your team time by ensuring pets get the right care they need in the right amount of time. A trusted reputation will also help your practice grow naturally without overwhelming your staff with manual to-dos.

With so much technology out there, it can be hard to find the right marketing tools to get the job done. PetDesk Marketing makes your search easy by giving you a custom-made, veterinary-specific website with detailed digital marketing designed to make your clinic stand out from others. While you stay focused on providing excellent pet care, we’ll create and manage the perfect website for your clinic and ensure it runs perfectly on every device. With search engine optimization to attract more local pet owners to your website, social media marketing to meet pet parents where they are online, and Google advertising to make your services known, you’ll have all the tools you need and more to stand out from the competition in no time—without your team having to do a thing.

3. Veterinary-specific VoIP phone system: faster, more efficient communication

The better your clinic communicates with pet parents, the better veterinary care their pets can receive from your team. While managing phone calls can be stressful, veterinary-specific VoIP phone systems come with advanced features that make every client phone call faster and more efficient so that every pet concern is handled quickly. With a phone system that also syncs with your practice information management system (PIMS), your team will sound more professional, become more productive, and spend less time hunting down client and patient information.

• Enhanced Communication: VoIP phone systems provide powerful features like caller ID, call forwarding and recording, voicemail-to-email, call recording, and many others to reduce missed messages and miscommunication between veterinary practices and pet parents.
• Flexible Work Options: You can give your staff more convenient work capabilities, such as the opportunity for remote work whenever possible, through the flexibility of a VoIP phone system. That’s because veterinary phone systems come with features like intelligent call routing that provide your team with the added ability to work from wherever, helping to promote a positive work-life balance while ensuring administrative tasks are still being handled.
• Cost-Effective Solutions: Compared to traditional systems, VoIP phone systems can offer significant financial savings, allowing practices like yours to upgrade the way they communicate over the phone while also being able to invest in other areas that support their teams’ well-being.

As the only veterinary-specific, PIMS-compatible VoIP phone system on the market, PetDesk Phones is your go-to solution for speeding up your calls and making your team sound more professional than ever before. Caller ID, a centralized view of client and patient data, call queues, call recording, voicemail management, and softphone flexibility are just some of the many features you’ll enjoy with PetDesk Phones, letting your team answer with a personalized greeting and spring into action as soon as they pick up the call. Plus, PetDesk Phones gives you well-deserved peace of mind with 24/7, US-based security and crystal-clear call quality, always.