Itchy Pet Awareness Month, International Dog Assistance Week, International Cat Day—there’s a lot for your veterinary clinic to celebrate and honor throughout August! We’ve got next month’s marketing strategy covered with 13 free veterinary marketing ideas and social media graphics to use in August.
Veterinary marketing ideas and social media graphics to use in August
1. National Immunization Awareness Month: Also known as NIAM, this month-long initiative is a great time to highlight how important vaccinations are for every pet—no matter their age or breed. Your practice can get involved by conveniently offering discounts on vaccines for pet parents who book an appointment online in August. You could also share valuable vaccine information on social media, like with our free graphic below! Just be sure to include an online booking link in your post so that pet parents can easily request these appointments on their own time.
2. Itchy Pet Awareness: Each year, the month of August serves to educate and remind pet parents about the common reasons for their pets being itchy, ultimately encouraging them to seek veterinary care. You can connect with pet parents by sharing tips and information about the causes and solutions for itchiness in pets, potentially offering free assessments for clients who book an appointment online in August. Let your community know about the importance of managing pet allergies and skin conditions, and guide them to send you a message or give you a call if they have any questions or concerns with their pets.
3. Universal Birthday for Shelter Dogs: August 1st—better known as Dogust 1st—is for our furry shelter friends whose actual birthdays are unknown. Unleash your social media marketing by giving them a well-deserved shout-out on platforms like Facebook and Instagram, and ask shelter pup parents to reply to your post with their own rescue stories and photos. Consider setting up a donation drive for a local dog shelter in your area, and post photos of the event on social media with a specific hashtag to capture more attention online. Your team can also host a “Dogust 1st paw-ty” in your clinic to celebrate the dogs you support every day!
4. International Assistance Dog Week: Celebrated annually during the first full week of the month, this August 3rd through 9th recognizes the contributions of both assistance dogs and their handlers. Get in on the celebration by making a “Hero Wall” in the clinic lobby or on your veterinary website, featuring photos of the dedicated service dogs and trainers within your vet community. Offer special discounts or treats to clients who share photos or stories of their assistance dogs, and put together a social media “Thank-You” post with interesting service animal facts.
5. International Cat Day: August 8th is for promoting the well-being of our feline friends. Share information on how to best meet the needs of cats, and different ways to keep them safe, healthy, and happy. Host a “Cat Happy Hour” in the clinic, where you can hand out free treats and offer discounted cat services to those who book an appointment with you online. Be sure to show some love on social media to all the cats and cat parents in your community, and ask them to reply to your post with their own cute cat pics!
6. National Spoil Your Dog Day: Did someone say treat? August 10th is a day for showing some extra love to the dogs in our lives by showering them with even more belly rubs and tasty goodies! Set up a raffle online or in the clinic that rewards the lucky winner with a free wellness exam or dental check for their doggo, and consider partnering with a local shelter to give some extra attention to our yet-to-be-adopted buddies.
7. National Check the Chip Day: August 15th is for raising awareness about the importance of microchipping pets, and especially ensuring that the chip information is up to date. You could support the cause by offering free chip services to those who book an appointment online, and turning to social media to highlight important facts and tips about microchipping pets.
8. National Honey Bee Day: Buzzing in on the third Saturday of the month, this August 16th aims to raise awareness about the critical role honey bees play in our ecosystem and food supply. You can show appreciation for their contribution to pollination and the honey they produce by sharing fun and informative facts about honey bees, and testing your followers’ bee knowledge by creating a poll on your Facebook and Instagram stories.
9. International Homeless Animals Day: Also celebrated on the third Saturday of August, this August 16th highlights the well-being of shelter pets. You can encourage responsible pet adoption and ownership by partnering with a local animal shelter and guiding your followers to consider adopting from them. Take your veterinary marketing a step further by offering free or discounted spay/neuter services, and rewarding new pet parents with a discount when they book their first appointment online with you!
10. National Black Cat Appreciation Day: August 17th is a day to dispel negative stereotypes and myths surrounding black cats, and encourage their responsible adoption. Your team can show support for black cats by sharing funny stories and photos, decorating the clinic with a black cat theme, and giving discounts to clients with black cats. Set up a photo booth in the lobby with a polaroid camera, and hang the pictures up to create a loving appreciation wall of the black cats you support. Don’t forget to wish your online community a happy Black Cat Appreciation Day!
11. National Take Your Cat to the Vet Day: Did you know 83% of cats visit the vet before their 1st birthday—but over 50% don’t return until they become sick or have pain?1 Take August 22nd as an opportunity to remind cat parents about the importance of maintaining their cats’ health through routine checkups and vaccinations. Let your online community know the benefits of regular vet visits for preventative care in early disease detection, and offer a discount to cat parents who book an appointment online around this time. You could also provide tips for giving cats a smoother clinic experience, like how having an easily opened top is the most important feature to have for their cat carriers.2 Remember to use #Cat2VetDay in your posts!
12. International Dog Day: August 26th celebrates the special bond between humans and dogs, recognizing their diverse roles as companions and working animals. It also serves as a crucial opportunity to raise awareness about dogs in need, and to promote their adoption from shelters. That’s where you come in! Show your support to responsible dog parents by offering free or discounted services when clients book appointments online, and be sure to have your camera ready to capture their wagging tails as soon as they prance into the clinic.
13. National Holistic Pet Day: August 30th is for acknowledging a holistic approach to positive pet health. It encourages pet parents to consider factors like maintaining a healthy diet and safe environment for their pets, which helps to encourage an all-around better lifestyle. Use this time to guide pet parents to book appointments online, and share details about the different holistic services you provide at your practice.
We hope you enjoy using our free marketing ideas and graphics in August! Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to keep up with every occasion throughout the year.
Plus, if you haven’t already, be sure to share your name and email address to get our full collection of social media graphics delivered straight to your inbox (just refresh this page to do so).
1 Cat Friendly Homes: National Take Your Cat to the Vet Day
2 The American Animal Hospital Association: A Better Cat Visit
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