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Are you looking for some inspiration and ideas for veterinary marketing ideas for September? This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business. 

Kick-off the start of the fall with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 18 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.

Veterinary Marketing Ideas for September

1. Happy Cat Month: Celebrate our feline friends this month by sharing tips on keeping cats happy and healthy. Encourage your followers to schedule a visit to your veterinary clinic and offer promotions on cat care services like nail trims, spays, and neuters.Partner with local pet service providers, such as cat groomers and boarding facilities, to create all-in-one packages that include services from each business. Cross-promoting with local businesses can help attract new clients to your clinic.

Celebrate Happy Cat Month

2. Animal Pain Awareness Month: Focus your social media content on recognizing signs of pain in animals and proper pain treatments. Highlight any unique pain management services your practice offers, such as acupuncture or laser therapy.

3. Ginger Cat Appreciation Day: Encourage clients and staff to submit pictures and videos of their orange cats. Share this content on your social media, with permission, and offer a special gift to ginger cats visiting your clinic around this day.

Happy Ginger Cat Day

4. Adopt-a-Less-Adoptable-Pet Week: Use this week to promote the adoption of older pets, pets with special needs, and certain breeds. Dispel myths and encourage the adoption of these so-called less desirable animals.

5. International Day of Charity: Host a drive to raise funds or supplies for animals in need. Partner with local animal shelters and use this day to strengthen or establish relationships. Promoting a shelter can help get pets adopted and showcase your clinic’s community involvement.

6. National Day of Encouragement: Create a fun video of your staff encouraging patients to get healthier and motivating each other to provide the best care possible.

Happy National Day of Encouragement

7. National Deaf Dog Awareness Week: Educate your followers on caring for deaf dogs and the safety concerns involved. Promote any hearing-related specialties your clinic provides and ensure they are featured on your website.

8. National Disaster Preparedness Month: Share tips on preparing pets for emergencies. Create content about assembling pet emergency kits, safely evacuating pets, and safeguarding important pet documents.

Pet Emergency Kit

9. National Dog Week: Celebrate dogs by advocating for veterinary care and showcasing your services for canines, including boarding, grooming, and training.

10. National Farm Animals Awareness Week: Highlight your services for farm animals like ruminants, equines, and bovines. If you don’t offer these services, collaborate with a local veterinarian who does and feature them on your social media.

11. National Food Safety Education Month: Educate your audience about common food toxins, proper feeding methods, and the benefits of consulting a veterinarian about dietary health. Host a live video on Instagram or Facebook with a veterinarian discussing pet food safety and answering questions in real-time.

Pet Food Tip

12. National Guide Dogs Month: Share facts about guide dog training and provide information on how individuals can sponsor or acquire a guide dog. Highlight the important role guide dogs play in assisting the visually impaired.

13. National Hug Your Hound Day: Ask followers to submit photos of themselves hugging their dogs and share these on your feed. Provide tips for making dogs’ lives more comfortable and creating a safe home environment.

14. National Pet Memorial Day: Create a memorial gallery on your website where pet parents can submit photos and eulogies for their pets. Encourage followers to add their memorials and share content honoring their pets.

Pet Memorial Day

15. National Dog Service Month: Feature your service dog clients on social media with permission from their owners. This not only provides valuable information to your followers but also highlights your practice’s connection with the pets you care for. Share content about the training process for service dogs and proper etiquette around working animals.

16. National Wildlife Day: Promote wildlife preservation and help protect endangered species. Share ways pet owners and your staff can contribute to wildlife conservation.

National Wildlife Day

17. Pet Sitter Education Month: Develop a video series offering educational content for pet sitters. Cover topics such as caring for multiple dogs, introducing yourself to a new pet, managing separation anxiety, and handling aggressive animals. Host these videos on your website as a long-term resource for clients.

18. Responsible Dog Ownership Day: Share tips on being a responsible dog owner, including regular walks, proper nutrition, and veterinary visits. Ask clients to nominate responsible dog owners, feature the winner on social media, and offer a prize to increase engagement.

We’ve given you the ideas; now, it’s time to create and schedule your content! Or make your life easier by letting our team handle your content creation. Our content plan customers receive custom graphics and scheduling tailored to their audience, boosting traffic to their site!

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