14 veterinary marketing ideas to use in September

Kick off your September marketing strategy with ease using our veterinary marketing ideas and social media graphics! From National Disaster Preparedness Month to World Rabies Day, there are plenty of occasions for your clinic to get involved with throughout the month.

Social media graphics and veterinary marketing ideas for September

1. National Disaster Preparedness Month: Help pet parents keep their pets safe throughout September by educating them on the importance of being prepared for disasters and emergencies. Share a disaster preparedness checklist on social media and invite your followers to reply with photos of their preparedness. Consider setting up a “prepared pet” display in the clinic that includes educational handouts, checklists, and safety tips (like maintaining up-to-date contact information on microchips and ID tags). Throw in a free microchipping service for pet parents who book an appointment online during the month!

2. Happy Healthy Cat Month: Celebrate the well-being of cats throughout September! Share helpful care tips for cat parents on social media, educate your community with cat facts that counter common myths, and consider partnering with a local shelter to encourage responsible cat adoption and ownership. Show some extra feline love this month by gathering cat photos from your followers and clients, then create a cat appreciation wall on your custom veterinary website or in the clinic!

3. Pet Insurance Month: September is also a time for raising awareness about the benefits of pet insurance, and encouraging pet parents to get coverage for their pets. Check out our blog to learn how your team can genuinely talk to pet parents about pet insurance, and let your social media followers know that you’re here to answer any questions or concerns they may have about pet insurance.

4. Animal Pain Awareness Month: The full month is dedicated to educating pet parents about understanding, recognizing, and addressing pain in animals. Your team can get involved on social media by explaining the signs of pain in animals, and highlighting the importance of pain management strategies. Throw in a complimentary pain management consultation for pet parents who book appointments online, and remind your community that your team is passionate about keeping all pets safe, happy, and healthy.

5. Ginger Cat Appreciation Day: September 1st is a celebration of our ginger feline friends. It’s the purr-fect opportunity to hold a ginger cat photo contest on social media—your followers can vote on the most adorable photos, and the winner receives a discounted complimentary cat wellness exam when they book their next appointment online! You could also partner with a nearby shelter to encourage cat lovers to responsibly adopt a ginger cat of their own.

6. Labor Day: Bring out your party decorations because the first day of September is also Labor Day! It’s a great time to remind pet parents about the need to keep toxic substances (e.g. chocolate and alcohol) out of their pets’ reach, and how they can create a safe space that’s away from loud noises like fireworks and music. Offer a Labor Day promotion that extends through the week, such as 25% off dental cleanings for those who book appointments online!

7. National Wildlife Day: September 4th is all about wildlife appreciation and conservation. Explain the importance of sustaining wildlife for our ecosystem and offer practical ways your community can help, like by picking up trash and not littering. Your practice could even team up with a known wildlife organization and donate a portion of online booking proceeds to support their mission.

8. National Pet Memorial Day: September 14th is a day to honor the memories of beloved pets who have passed on. Encourage your online community to share their own pet stories in the comments of your social media posts, celebrating the memories of their furry, feathered, and scaled companions. Remind them that your veterinary staff is dedicated to supporting their pets’ health, and that booking a visit online is always convenient through your veterinary clinic’s website.

9. Responsible Dog Ownership Day: The third Saturday of September (September 20th this year) celebrates the bond between humans and our canine companions, serving as a day dedicated to promoting best practices for responsible dog ownership. Share tips on social media for the best ways to keep dogs happy and healthy, and invite your followers to reply with photos of their own smiling pups! This is also a great time to offer a promotion for dog parents, such as throwing in a free dental cleaning for clients who schedule appointments online.

10. Deaf Dog Awareness Week: The 21st to 27th of September (the last full week of September each year) is for raising awareness about deafness in dogs, and understanding the best ways to care for them. You can support the cause throughout the week by creating a collage of the hearing-impaired dogs your team supports on your custom veterinary website, sharing interesting facts about deafness in dogs, and partnering with a local rescue to encourage responsible adoption of deaf dogs.

11. Elephant Appreciation Day: The 22nd of September is for appreciating elephants and supporting conservation efforts. Even though they aren’t traditionally pets, your team can honor elephants by engaging on social media with interesting elephant facts and trivia questions. Take the festivities inside the clinic with elephant-themed decorations, and consider partnering with an elephant conservation organization to donate a portion of the day’s online booking revenue.

12. Native American Day: Be sure to wish your social media followers a happy Native American Day on September 26th! You can get involved on social media by highlighting Native American cultures and their relationship with animals, and by sharing facts about Native American dog breeds—like the Alaskan malamute or Canadian eskimo dog. You could also point your community to Native American-owned businesses, and set up a donation drive on your veterinary website for Native American animal welfare organizations, such as the Native American Humane Society (NAHS).

13. International Rabbit Day: The fourth Saturday of September (the 27th this year) is for celebrating and promoting the well-being of our domestic and wild rabbit friends. Hop onto social media and invite your followers to send in adorable rabbit photos, then create and share a “wonderful rabbits” collage on your custom website and in the clinic. You could also show some love to rabbits and their owners by offering discounts on wellness exams, encouraging early detection and preventative care.

14. Word Rabies Day: September 28th is for highlighting rabies prevention and the progress made in combatting this terrible disease. Use this day to remind your community about the importance of keeping their pets’ vaccinations up to date, and offer free or discounted rabies vaccinations for those who book appointments online.

We hope you’ll enjoy using our free marketing ideas and graphics in September! Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to keep up with every occasion throughout the year.

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