8 creative veterinary marketing ideas for January!

January is the perfect opportunity to drive engagement with pet parents with a fresh and creative veterinary marketing strategy! We’re bringing you engaging marketing ideas and social media graphics to help you connect with your community throughout the entire month, from New Year’s Day to Change a Pet’s Life Day.

8 veterinary marketing ideas and social media graphics to use in January!

1. Walk Your Dog Month: January is for motivating pet parents to take their dogs for more walks. Your practice can participate by sharing dog walking tips and safety information throughout the month, and promote active, healthy lifestyles by educating dog lovers on the significance of consistent exercise habits. If your clinic provides dog training services, share these tips on social media and include a direct booking link to encourage dog parents to schedule an appointment.

2. New Year’s Day: Start the new year by showing pet parents your appreciation for their trust, whether it’s a social media post or a dedicated page on your custom veterinary website. Strengthen client relationships by sharing your team’s goals for continued high-quality patient care, and use this time to educate pet parents on how to keep their pets safe in the new year.

3. National Pet Travel Safety Day: January 2nd is all about reminding pet parents to keep their furry family members safe and comfy when traveling. Emphasize the importance of having everything the pet needs to be happy and healthy, like confirming vaccinations are up to date and necessary supplies (e.g., food, water, medications) are packed.

4. National Bird Day: January 5th if for our bird friends! If your clinic provides avian care, upload photos of the birds you’ve treated and encourage your community to join the fun by sharing photos and memories of their own beloved feathered friends. You could also offer a discount on routine avian services for clients who book appointments online!

5. Martin Luther King Jr. Day: January 19th honors the life and legacy of Dr. Martin Luther King, Jr. You and your veterinary team can honor his lasting impact by sharing one of his many powerful, thought-provoking speeches or statements and discussing what it signifies to your practice.

6. Penguin Awareness Day: Also celebrated on January 20th, this day is perfect for engaging your online community with exciting penguin facts and stories. Share quick info on their diet, social behaviors, and the amazing ways they’ve adapted to survive in some of the most extreme environments.

7. Squirrel Appreciation Day: January 21st focuses on everyone’s favorite neighborhood residents: squirrels! Help people better appreciate these busy animals by posting fun and interesting facts on social media. Share things such as what they eat and even the cool benefits they offer, like spreading pollen and helping to keep pests away.

8. Change a Pet’s Life Day: January 24th shines a light on the many positives of pet adoption. You can also use this as an opportunity to share the different ways pet parents can show a bit of extra love to their own pets, like by extending playtime or exercising more often. Be sure to highlight any partnerships you have with local shelters to encourage your community to think about adopting pets of their own, and throw in an online booking discount for any pet’s first wellness exam!

We hope you’ll enjoy our free marketing ideas and graphics for January! Need more veterinary marketing inspiration? Reach out to the PetDesk Marketing team!

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