13 Awesome Veterinary Marketing Ideas for June

Pride Month, National Microchipping Month, World Pet Memorial Day—there’s a lot to celebrate and reflect on in June. Get ahead of next month’s marketing strategy with our free veterinary marketing ideas and social media graphics!

Veterinary marketing ideas and social media graphics for June

1. Pride Month: LGBTQ+ Pride Month is an annual celebration held in June, commemorating the 1969 Stonewall Uprising in Manhattan. Your team can celebrate Pride Month by creating and sharing informative social media posts, highlighting LGBTQ+ individuals (with permission) on social media, decorating the clinic with Pride themes, offering donation-linked promotions, or partnering with local LGBTQ+ groups. You can further increase your engagement and connect with pet owners throughout the month by sharing pet owner stories related to Pride Month, providing trustworthy resources, and using inclusive language to show respect.

2. Adopt a Shelter Cat Month: A nationwide effort held during the height of kitten season when shelters see an influx of cats and kittens, this month-long initiative encourages people to adopt feline friends. The campaign eases the strain on shelters and provides cats and kittens with the chance to find permanent homes and loving families. Veterinary teams can honor the month by partnering with local organizations and hosting adoption events, offering discounted wellness exams for newly-adopted cats, sharing heartwarming adoption stories on social media, providing educational materials about cat care, and placing posters or handouts in the clinic that spotlight adoptable cats.

3. National Pet Preparedness Month: June highlights the importance of including pets in emergency planning. Let pet owners know about the need to prepare for potential emergencies, which they can do by assembling and maintaining a pet emergency kit. Each kit should contain essential items such as food, water, medications, and first aid supplies to ensure pet safety and well-being. You can even host a workshop inviting pet parents to learn about and create pet emergency kits, and have them share a picture on social media tagging your clinic! Consider offering discounts on emergency supplies (if you offer any), and share an emergency checklist with your online followers so they’ll know exactly what to do in unexpected situations.

4. National Microchipping Month: June is also a time to highlight the significance of microchipping, which is crucial technology in reuniting lost pets with their families. Your team can make a splash in June by offering discounts on microchipping services, explaining the importance of microchipping, and sharing heartwarming reunion stories on social media. You can also remind pet owners about any free chip check services you offer, and go the extra mile by teaming up with local shelters to get adoptable pets microchipped. Spread the word in the clinic with brochures and flyers, and be sure to remind pet owners to always have their pets’ chip info up to date.

5. National Pet Appreciation Week: June 1st to June 7th this year is for appreciating all of our furry, feathery, hairy, and hairless pet friends! Your veterinary team could give discounts on pet products and services, post pictures online of your staff and the pets they’ve helped, set up a pet photo booth in the clinic, or team up with local rescues to encourage responsible pet adoption and ownership. You can also help educate pet owners on best ways to take great care of their pets, explain why routine vet visits and preventative care are so important, and invite pet parents of all kinds to share stories online about why they appreciate their pets. Show your own pet appreciation by offering a discount for anyone who directly books an appointment online in the first week of June, or additional reward points for making a purchase at your clinic during this time.

6. Hug Your Cat Day: Celebrated on June 4th, this day encourages people to appreciate the special bond they share with their cats. It’s a time to show your feline friends how much you care by showering them with extra cuddles and affection. You can remind cat lovers to cherish the unique connection we have with cats, and appreciate the joy they bring to our lives. Incentivize cat parents to share photos by offering a prize or discount for the most adorable picture. You can also share information about cat bonding, create funny cat graphics or memes, and ask staff to share photos with their own cats and kittens.

7. World Pet Memorial Day: Observed on the second Tuesday of June (June 10th this year), this is a day dedicated to remembering and honoring the lives of beloved pets who are no longer with us. You can encourage pet parents to honor their gone-but-not-forgetten companions by sharing memories and photos, donating to animal shelters, or by collectively participating in a respectful moment of silence during the day. Your team can share resources on social media for grief support and pet loss, and consider partnering with local pet loss support groups or animal shelters to promote their services.

8. Father’s Day: The third Sunday in June each year (June 15, 2025) is for celebrating and honoring fathers, father figures, and paternal connections. This day recognizes the important impact fathers make in their children’s lives, and you can participate by exchanging pictures of pet children and their human dads on social media! Use your online platforms to upload pictures of any staff who are pet dads, and invite your pet dad followers to respond in the comments section with their own pet photos. You may even share tips on ways for pet dads to best interact with and support their pets, such as keeping them active and maintaining a consistent routine.

9. Take Your Cat to Work Day: Each year, June 16th celebrates cat companionship while promoting responsible pet adoption and ownership. You can support cat lovers by offering discounted veterinary services for a limited time, like 15% off wellness exams or free dental cleanings. Remind your community to check with their employer before bringing a pet to work, and invite them to respond to your social post with photos of their cat companions at work with them. Consider partnering with a local adoption agency or shelter to highlight the positive impacts of cats and encourage responsible ownership.

10. Take Your Dog to Work Day: Wagging its way into the Friday following Father’s Day (June 20th this year), this day is dedicated to raising awareness about the importance of not only bonding with our canine coworkers, but also responsibly adopting dogs from trustworthy agencies or shelters. Your veterinary team can celebrate by hosting a social media photo contest, having exciting dog-related giveaways, and sharing useful information about the need to connect with dogs and treat them well.

11. First Day of Summer: The days are growing even longer—and hotter—starting June 20th! That means it’s the perfect time to remind pet parents about the need to keep their pets hydrated, and avoid any long-term exposure to high temperatures. Share useful information online and in the clinic to help pets stay safe during the summer months, and invite your social media followers to reply with their own tips and tricks for keeping pets cool, healthy, and happy during the summertime.

12. Cat World Domination Day: Behind those frisky whiskers and sleepy purrs lies a secret scheme to take over the world—well, at least that’s what the reason behind June 24th is. Cat World Domination Day is a humorous acknowledgement of cats’ perceived dominance over humans and their homes, but we really just use it as another reason to celebrate both the cuteness and craziness of cats. You can, too! Create a poll on social media asking your community if they believe in this concept, and encourage them to leave comments with photos of the cats in their lives. Support positive cat health by offering discounted cat veterinary services on this day, which will help to support their overall happiness and well-being (and prevent any potential world domination from occurring, of course).

13. World Day Against Pet Abandonment: The last Saturday of June each year (June 28, 2025) aims to increase understanding of the challenges faced by abandoned animals, and serves as a reminder to educate people about the responsibilities of pet adoption and ownership. Your veterinary team can join the cause by educating your followers on responsible ownership, and guiding them to local, trustworthy resources to learn more about best practices for pet adoption. You could further drive client engagement and business by offering free microchip services, or complimentary checkups for newly-adopted pets.

That brings our June ideas to a close! Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to keep up with every occasion throughout the year.

Plus, if you haven’t already, be sure to share your name and email address to get our full collection of June social media graphics delivered straight to your inbox (just refresh this page to do so).