Maximize National Pet Dental Health Month with PetDesk!

February is fast approaching, which means it’s time to start promoting National Pet Dental Health Month! You have a variety of options you can consider depending on your clinic, but which ones are right for you and your staff? From digital promotions and verbal reminders to targeted ads and social media posts, we’re taking a look at the different ways you can raise awareness about the importance of pet dental care.

Offer and use a veterinary mobile app

Veterinary mobile apps are a great way to consistently engage with your client base. Mobile apps allow pet owners to take control of their pets’ health while saving your staff valuable time. With PetDesk’s industry-leading veterinary app, you can easily ensure your clients are educated throughout Pet Dental Health Month.

Mobile app features like our automated reminder system and health service reminders allow you to alert mobile app users by push notification when their pet is due for an annual dental cleaning. You can offer in-app Pet Dental Health Month promotions by segmenting your messaging to clients using the mobile app. Plus, when pets are due for dental care, you can encourage pet owners to use our app’s appointment request system to set up their appointments in the time blocks you’ve chosen.

Mass message your veterinary customers

Email can help you achieve communication with a larger audience, including those clients who haven’t been to your clinic in the past 6 to 12 months. Avoid clients tuning you out by writing clear, concise, and relevant promotions. If done correctly, you can expect your schedule to start filling up!

PetDesk’s Mass Messaging feature allows you to send push notifications and emails so that you can cut through the noise and reach clients quickly. You can segment your messaging by client base or patient details, ensuring that your message is tailored to their specific needs.

Leverage your veterinary practice’s website

Veterinary websites play a pivotal role in educating pet owners about Pet Dental Health Month. Through optimized content, engaging blogs, and well-placed reminders, veterinary websites can effectively communicate the importance of regular dental care for pets and help to share upcoming promotions.

PetDesk offers custom veterinary websites that are loaded with features such as hosting, SEO, analytics, and more. Let our team create a personalized website for you, complete with customized banners and featured landing pages specifically designed for Pet Dental Health Month, all seamlessly integrated with SEO. Plus, you can implement our direct online booking system to empower pet owners to book dental appointments directly from your website!

Deliver targeted ads to veterinary clients

Utilizing targeted pay-per-click (PPC) advertising is a strategic approach for veterinary clinics looking to promote Pet Dental Health Month. As these ads can be precisely tailored to reach pet owners actively seeking information and services related to pet dental care, clinics can efficiently advertise their promotions and spread the word about the importance of oral health for pets.

PetDesk offers an array of digital veterinary marketing services including advertising management. Sit back and let our team run a full advertising campaign for Pet Dental Health Month, where they can focus on reaching pet owners who are actively searching for dental care. We can also target your ads specifically to pet owners located within a defined radius of your hospital.

Utilize your veterinary clinic’s social media profiles

There are no signs that powerful social media platforms like Facebook and Instagram will disappear anytime soon. Whether it’s checking on what your friends are doing or what your favorite company is promoting, using social media for your practice can help you expand your reach beyond your current customer base. Think of social media as a means to not only promote your practice, but also to educate pet owners about pet health and share upcoming promotions specific to Pet Dental Health Month. 

With PetDesk’s digital veterinary marketing services, you get an in-house social media and graphic design team to create and schedule your educational and promotional posts throughout February. Our team even responds to comments and direct messages on your team’s behalf, keeping you focused on providing dental services all month (and year) long.

Share physical handouts and use word-of-mouth marketing with your veterinary clients

Word of mouth is one of the most powerful and personal marketing tools out there, and your customer service representatives play a large role in its effectiveness! That’s because your staff already has a working relationship with your clients, making it an easy way to count on those relations for something that’s mutually beneficial; while pet owners get an opportunity for discounted medical services, you get another appointment on the books!

Every time pet owners call your clinic, your front desk team can use PetDesk Phones (which syncs directly with the PIMS) to see who’s calling and have all client and patient details right in front of them. This easy access to information allows your team members to quickly see which pets have past-due or upcoming dental care, and your staff can use this as an opportunity to schedule their pets’ dental appointments right then and there.

Physical ads are another great way to verbally spread the word to pet owners. You can start with something small, like a flyer or a handout. When you rely on staff to distribute this information, you’re avoiding the noise of the digital world entirely. That means you aren’t simply casting a net and hoping to reach clients—you’re going right to the source.

We’ve developed some creative resources that your team can use during Pet Dental Health Month! Start February strong by downloading our free Pet Dental Health Month content pack, where you can choose from a range of social media posts, education flyers, and handouts. Enjoy!