10 incredible veterinary marketing ideas for February

February is fast approaching! That means it’s time to get creative and plan ahead for the next slate of pet-related holidays. From National Pet Dental Health Month to International Polar Bear Day, we’ve got your clinic covered with creative veterinary marketing ideas and impressive social media graphics to help you celebrate every occasion in February.

Use these veterinary marketing ideas and social media graphics in February!

1. Pet Dental Health Month: Smile, because February is all about those pearly whites! This is a great opportunity to remind pet parents about the importance of dental hygiene, how often their pets should receive dental exams, and what to expect during the appointment. You can also use this as a chance to keep your calendar full by offering special dental service promotions. Plus, our comprehensive pet dental health month eGuide is here to help you create an effective marketing strategy throughout February and beyond!

2. National Cat Health Month: It’s no secret that cats can be sneaky little pets, but unfortunately that also means they can more easily hide signs of sickness and disease. Take advantage of February to educate cat owners about vital health information, including maintaining a healthy physical and mental well-being. You can highlight preventive care tips along with any cat-specific services your clinic may offer.

3. National Golden Retriever Day: While this year’s golden days of summer are still well ahead of us, February 3rd is set aside for all things Golden Retrievers. Post cute photos, fun facts, and anything else you can think of to engage with Golden Retriever pet parents. Encourage your online community to share pictures of the Goldens in their lives, which will help to increase your social media engagement on different platforms.

4. World Cancer Day: There’s a lot to celebrate throughout February, but the 4th of the month is dedicated to reminding pet owners how important early detection is for treating different types of cancers in pets. By raising awareness on social media about how preventative care can lead to more effective diagnoses and treatment plans, you could help save and improve pet lives all around the country. 

5. International Day of Women and Girls in Science: Adopted by the United Nations General Assembly, February 11th is for promoting equal access and participation of women working in fields such as science, mathematics, technology, and engineering worldwide. You can promote an open and inclusive veterinary community by providing your followers with a chance to reflect on significant science discoveries and innovations women have accomplished throughout history.

6. Valentine’s Day: When it comes to February 14th, love is certainly in the air. Show your team members, pet owners, and patients how much you value them by decorating your clinic and sharing photos of your community on social media. Have your followers reply with loving pictures of their own pets, and take this time to remind pet parents about the health dangers in which tasty human treats—like chocolate and gummies—can pose to pets.

7. National Love Your Pet Day: Every day is a great day to show some love to pets, especially on February 20th. Celebrate Love Your Pet Day by uploading cute photos, funny stories, and great memories of the pets you’ve supported in the past. You can encourage team members and pet parents to share memories of their own pets, and use this holiday to remind your community about the need to stay on top of their pets’ health needs so that they can live the long and healthy lives they deserve.

8. Walk Your Dog Day: Did someone say the W word? If it’s February 22nd, then most likely! This is the best day to ask your followers to share their dogs’ reactions to one of their favorite words, and educate pet parents on safe walking practices as well as the benefits of letting their dogs take a few extra sniffs on their adventures. This is also a great time to promote leashes, harnesses, and any other dog-walking gear your clinic may sell!

9. International Polar Bear Day: Just because you may not see a polar bear walk through your clinic very often, doesn’t mean we can’t celebrate our furry arctic friends! Every February 27th, we recognize the need to protect polar bears and their families from the negative impacts of climate change. You can participate by sharing information about factors that significantly affect their habits and using #InternationalPolarBearday, or by partnering with a charity that directly benefits polar bear sustainability.

10. World Spay Day: Celebrated on the fourth Tuesday in February, this day is for encouraging pet parents to spay and neuter their pets to promote healthy lives and reduce overpopulation. Let your community know the many benefits that come with spaying and neutering their pets, including a reduction in the risk of testicular cancer and mammary tumors. You can also remind them about choosing your clinic to spay and neuter their pets, along with what they can expect from the procedure such as duration and recovery.

Now that you’ve got a handful of marketing ideas and social media graphics to work with, go and bring your February marketing vision to life! If you need more inspiration or want help planning and scheduling your campaign, our team is always here. We’ll guide you along through campaign scheduling and provide you with custom graphics made for your specific audience, boosting more consistent traffic to your website while growing your client base. We’re looking forward to hearing from you!