12 veterinary marketing ideas to try in July

The weather is heating up—and your July marketing strategy should be, too! Use our free veterinary marketing ideas and social media graphics to honor every occasion next month, from Pet Hydration Awareness Month to International Friendship Day.

Social Graphics and Veterinary Marketing Ideas for July

1. Pet Hydration Awareness Month: Throughout July, you can engage your social media followers by sharing daily hydration tips and facts, and creating a pet safety checklist for them to use when planning a day out in the sun. You could place posters around the clinic to reinforce the importance of keeping pets hydrated, and even provide free, branded water bowls to help keep pets hydrated while on the go.

2. Lost Pet Prevention Month: July is also a time to increase awareness about preventing lost pets, which your team can do by sharing social media tips on the importance of microchipping their pets, having a fenced area for pets to safely use, and keeping pets on leashes when out and about. Hold a “Check Your Chip” day where you offer free or discounted microchipping services, and hand out informative fliers to keep pet parents informed.

3. Canada Day: Kick off the first day of July with a celebration of independence! You can join the fun this July 1st by featuring Canadian-themed pet pics, tips for keeping pets safe during the holiday, and staff shout-outs using relevant hashtags. Take it up a level by decorating the clinic, offering free or discounted calming treats to prepare for fireworks, and even partnering with a Canadian animal charity.

4. Independence Day: July 4th is a time for celebrating independence and connecting with friends and family, but it’s also a time to remind pet parents about the need to keep their pets safe from fireworks, alcohol, and other dangers. Be sure to emphasize the importance of keeping identification tags up to date, and ensuring a secure environment at home or during large gatherings. You could also run a social media contest asking your community to share their pets’ most patriotic poses, and using a specific hashtag. You may also consider offering a small discount on calming treats or noise-canceling earmuffs for pets leading up to the holiday.

5. National Kitten Day: July 10th is a day dedicated to all things kittens! Join the celebration by sharing cute kitten pics and videos, posting tips for new kitten parents, partnering with a local shelter and hosting adoptions, and sharing kitten rescue success stories. Use social media to spread the word about any special promotions for new kitten owners on this day, such as discounted wellness exams or vaccinations when they book appointments online.

6. Cow Appreciation Day: July 11th is a great time to show some love for cows on your social media channels. Share fun and interesting cow facts, post about the bond between people and farm animals, and feature any of your staff who work with larger animals. Include photos of cow patients (with consent), and think about teaming up with a local farm to donate some of your clinic’s proceeds on this day.

7. National Pet Fire Safety Day: July 15th is a crucial time for educating pet parents about the need to be prepared for unexpected, fire-related emergencies. Share tips on social media with an eye-catching infographic or video, and include evacuation plan ideas, microchipping and smoke detector reminders, and rescue stories. Place posters around your clinic to keep clients informed, and partner with your local fire department to encourage responsible pet safety.

8. I Love Horses Day: July 15th is also a perfect opportunity to connect with equine enthusiasts. Share interesting facts about horses, run a promotion for any equine services your clinic may offer, and post photos of your team members with the horses in their lives. Consider running a social media campaign encouraging followers to share their favorite horse photos, and inviting them to use a specific hashtag. You could also partner with local equestrian centers or rescue organizations to offer a joint promotion, or to simply highlight their hard work.

9. World Snake Day: July 16th is a great chance to give some love to our slithery friends. Think about posting cool snake facts, useful information about common snake health issues, and tips on how to be a responsible snake parent. If you handle snakes and other reptiles at your clinic, now is a good time to spotlight those services—and maybe even throw in a limited-time discount for booking an appointment online!

10. Veterinary Assistant Week: During the 4th week of July (the 20th to 26th this year), be sure to give praise to the amazing veterinary assistants who work hard to promote positive pet health. Ask your community to give their own shoutouts for your veterinary assistants, and have them highlight any positive stories or memories they’ve had with your staff. No graphic needed here—you can show your appreciation by making a photo collage of your own talented team!

11. Dog Photography Day: July 26th is for our canine companions. Turn to social media to share photos of your happy dog patients, offer advice to dog parents, and introduce your team’s own dog friends and family members. You could set up a dog photo booth in your clinic, and hang the photos on your wall to honor your clients and patients! This is also a good time to connect your online community with trusted animal shelters, encouraging responsible dog adoption and ownership.

12. International Friendship Day: July 30th celebrates and promotes the importance of friendship, making it a great day to connect with your online followers. Get pet lovers to share pics of their pets being best buddies, and reward the top photos with a free checkup or vaccination! Create a “friendship wall” in your clinic that displays photos of your human and pet friends, and explain the benefits of maintaining healthy and happy friendships between pets.

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