Case Study: Bluemound Animal Hospital

How this vet hospital focused on appointment reminders to decrease no-show rates by 38%.


Bluemound experienced an increase in no-show rate to about 13%. This is pretty high but not uncommon for a larger practice seeing so many patients every week. Clients were getting busier and more forgetful so calling the day before was losing its effectiveness. This problem accounted for more than 1,500 missed appointments and most of these slots were unable to be filled afterward.


Dr. Weaver instituted the full PetDesk App and Reminder System to boost business and address this issue. Clients were reminded and asked to confirm they were coming two days before each appointment. App users also had an appointment set on their personal calendar on their phone for a day-of, hour-before reminder. Unconfirmed clients were still called the night before.


The new system was able to lower the number of missed appointments by 38%. Their no-show rate dropped from 13% to 8%. As a further result of the app and reminders, BAH saw 100 fewer lost clients (clients who had not been in for 18 months) than the previous year. These trends are continuing through this year as well, along with an increase in the practice’s appointments and revenue.

Bluemound Animal Hospital

Bluemound Animal Hospital has been the trusted veterinary hospital for Brookfield Wisconsin for more than 28 years. The 4 doctor practice, founded by Dr. Weaver, provides medical, surgical, and dental care with more than 10,000 appointments set every year. BAH is using the PetDesk App and CRM System for all of their appointment and reminder needs.


Danielle La Vora, Office Manager
“I love helping our clients keep their pets healthy and making sure they show up is a big part of that. PetDesk has really helped us remind clients and fits right into our workflow.”

Decreased No Show Rate By


Decreased Lost Clients By


Increased Completed Appointments By


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