How this veterinary hospital focused on existing clients to increase appointment rate by 820 appointments annually
20%
Increased Client Contact
Info
72%
Increased Appointments
Per Client
820
Increased Annual
Appointments
Clinic Overview
This practice offers veterinary care and boarding for the area with 2 veterinarians and a full staff of technicians. It has about 8,000 clients and takes more than 4,000 appointments per year.
The Problem
As a business-trained practice manager at this California-based animal hospital, David identified problems with client retention and the growth of the practice. The practice seemed to be shrinking but without the cash to go get new clients, David was unsure of what to do. He noticed that clients were only coming in about 2 times every 18 months on average and that the practice didn’t have a great way to connect with them.
“PetDesk has been a great tool to reach and retain our clients, and our staff has found it very easy to use.”
- David Practice Manager
The Solution
David decided to attack the problem with his existing clients instead of spending money to get new ones. He instituted the PetDesk App and Reminder System, and made it a priority to collect email and cell phone information. By offering the app in exchange for email and cell numbers, he was able to collect more client information and ultimately stay in front of clients more often.
The Results
By attacking their retention and communication problems, this hospital was able to grow its business by 26%. David and the team saw an increase in the 18-month appointment rate from 2.12 to 3.64 after increasing their client visibility by more than 20%. With these new processes in place and a system to retain clients, they are now ready to start acquiring new clients to grow the business even more rapidly.
