How PetDesk Marketing Helped Galaxy Cats Vet Center Boost Patient Growth and Engagement with Agency Services
Product Focus: PetDesk Marketing (Websites & Agency Services)
%
click-through rate (CTR) with Google Ads
%
increase in clients from August - November 2024
%
increase in Facebook engagement rate
Galaxy Cats
Welcome to Galaxy Cats Vet Center
Founded in 2021, Galaxy Cats Vet Center is a cat-only clinic in Seattle led by Dr. Kristen Kjellberg, DVM. From the start, Dr. Kristen prioritized a tailored and professional online presence to reflect her clinic’s unique values and branding. Initially partnering with PetDesk Marketing for a standout website, the clinic later upgraded to the PetDesk Agency Services plan in May 2024, resulting in significant growth and enhanced visibility.
This case study details Galaxy Cats Vet Center’s journey, showcasing how PetDesk’s expertise in websites and marketing transformed their digital presence, boosted client engagement, and streamlined their operations.
The Journey: From Startup to Sustained Growth
Starting Strong with PetDesk Websites
“As a millennial, I knew having a great website was crucial to me. I didn’t want a generic, boilerplate design—it had to stand out,” Dr. Kristen explained.
Through her connections in the veterinary community, she discovered PetDesk and was impressed by their reputation for creating seamless and visually appealing websites. For her startup clinic, PetDesk Marketing’s affordable monthly Launch Plan was a perfect fit compared to the $2,000 setup fee from a local provider she had also considered.
“PetDesk Marketing did an amazing job with the initial setup,” she said. “I wanted a service where, as a busy person, I could simply send an email and get updates made to the website without having to do everything myself. Also, the look and feel of their websites were very important to me. I had spent a lot of time perfecting my logo and branding, so I wanted a website that would represent that well—and they delivered.”
Dr. Kristen emphasized the role of her website in creating an essential first impression: “I get compliments on our website all the time, so I do think it makes a great first impression.”
The May 2024 Upgrade: A Shift to Marketing Focus
As the clinic grew, Dr. Kristen recognized the need to expand her outreach and attract more clients. After hiring a new veterinarian and increasing her schedule, she upgraded to PetDesk’s Agency Plan in May 2024.
“At that point, I was concerned about cash flow. Since we’re still a newer clinic, it was important to reach out to as many potential clients as possible,” she shared. “June and July were slow, as they tend to be for many in the market, but we’ve shown steady growth since August. The clinic has seen a 10% growth rate from August to November, with one of those months hitting 25%. The added visibility has been incredibly helpful!”
“The clinic has seen a 10% growth rate from August to November, with one of those months hitting 25%.”
Tailored Marketing Support Driving Results
Strategic Google Ads and Website Enhancements
PetDesk’s team enhanced Galaxy Cats Vet Center’s online presence by fine-tuning Google Ads and helping to enhance website content for performance and conversions.
“Beyond the website, their ongoing support in refining our marketing has been invaluable,” Dr. Kristen said. “They’ve helped adjust the wording to optimize SEO, fine-tuned our Google Ads to target specific, drivable zip codes (a must in Seattle with traffic and water), and even edited blog posts to ensure we get better retention.”
Streamlined Social Media Management
For Marketing Manager Lysha, transitioning to PetDesk’s services alleviated much of the workload she had previously managed solo.
“Before, I had to collect photos, come up with ideas, and create posts myself—it was a lot. Now, it’s so much easier to organize everything. I just need to request something, gather the key pieces, and they take care of putting it all together. It’s been a huge time-saver,” Lysha said.
The consistent posting has significantly improved client engagement, particularly on Facebook.
“We get a lot of referrals through platforms like Nextdoor, and many of those same clients are the ones interacting on Facebook,” Dr. Kristen noted.
Clients also enjoy seeing their pets featured on social media. Lysha explained, “It’s fun for them to say, ‘That’s my pet!’ These small, personalized touches make a big difference in retaining clients and ensuring they feel connected to the clinic.”
“It reminds clients that they’re part of something real—this isn’t some faceless corporation, but a local clinic they know and trust…”
Community Building Through Blogs and Newsletters
PetDesk integrated Mailchimp into Galaxy Cats Vet Center’s website, making it easier to deliver newsletters with improved tracking and engagement.
“When PetDesk stepped in and helped us set up Mailchimp, the newsletters started to flow smoothly. It’s been a game-changer,” Dr. Kristen said. “Clients mention things they’ve read in the newsletter, like new staff updates, during visits. It’s clear they feel more informed and engaged with what’s happening at the clinic.”
By showcasing Dr. Kristen’s blog content on the website, PetDesk has helped strengthen the clinic’s connection with its community.
“The blog posts also come in handy,” Dr. Kristen shared. “It reminds clients that they’re part of something real—this isn’t some faceless corporation, but a local clinic they know and trust. They see the faces behind the clinic, the people they interact with, and I think that builds loyalty.”
Results That Speak for Themselves
Since upgrading to PetDesk Agency Services in May 2024, Galaxy Cats Vet Center has achieved measurable success across multiple metrics:
Patient Growth:
A 10% increase in patients from August to November 2024, with one month reaching 25% growth.
Google Ads Performance:
A clickthrough rate (CTR) of 6.67%, surpassing both the industry benchmark of 4% and PetDesk’s average of 6.50%, showcasing highly targeted and effective ad campaigns.
Social Media Engagement:
A 32% increase in Facebook engagement rate, reaching 11%, and an overall 37% increase in engagement across both Facebook and Instagram, demonstrating improved client interaction and outreach.
Enhanced Engagement Across Channels:
Noticeable improvements in client referrals, newsletter readership, and social media activity, strengthening the clinic’s online and offline community presence.
Time Savings:
A significant reduction in marketing workload for the team, enabling them to focus on strategic goals and patient care.
Conclusion
“Having a well-designed, professional website has helped us target and attract the right people,” Dr. Kristen emphasized. “It’s made a big difference in creating a positive and enjoyable work environment.”
From the initial website setup to the Agency Services plan upgrade, PetDesk Marketing has been instrumental in Galaxy Cats Vet Center’s growth and success.
“One of the biggest benefits has been having a go-to resource when we’re looking to grow,” Dr. Kristen said. “Being able to go to someone and say, ‘Here’s what we want to do, and this is our goal,’ and then having them make it happen has been invaluable.”
By helping Galaxy Cats Vet Center maintain a standout online presence and build meaningful connections with clients, PetDesk Marketing continues to support the clinic’s mission to provide exceptional care and foster a thriving community.
About the Team
Dr. Kristen Kjellberg, DVM, Owner and Veterinarian
Dr. Kristen Kjellberg grew up in Houston, Texas, and attended the University of Texas at Austin for her undergraduate studies. She earned her Doctor of Veterinary Medicine (DVM) degree from Texas A&M University in 2013. Following her graduation, Dr. Kristen gained experience in emergency, shelter medicine, and general practice in Austin, Texas. In 2017, she relocated to the Seattle area, where she discovered her passion for feline-exclusive care. Today, as the owner of Galaxy Cats Vet Center, she is dedicated to providing the highest level of care to cats and their owners, thriving in her role as a feline-only veterinarian in the Pacific Northwest.
Lysha, Lead Receptionist and Office Administrator
Although new to the veterinary field, Lysha brings a unique background of working with animals at The Woodland Park Zoo and teaching at farm-based preschools. She earned a BA in Sociology from Western Washington University and is a licensed ESL teacher. Lysha approaches her work with the belief that cats, much like preschoolers, are funny, quirky beings that thrive on patience and love. She is the proud pet parent to two excitable kittens, Nuka and Navi, who bring endless joy and inspiration to her role at Galaxy Cats Vet Center.
