Promote National Pet Dental Health Month with PetDesk

With February fast approaching, it’s time to start promoting National Pet Dental Health Month! Depending on your clinic, you have a variety of options, but which is right for you and your staff? From digital promotions to word-of-mouth and social media, each has its own benefit. Let’s take a look at the different ways to get the word out about pet dental care:

Offer and use a veterinary app

Mobile apps are a great way to engage with your client base consistently. They allow clients to take control of their pet’s health while saving your staff valuable time. With PetDesk’s industry-leading veterinary app, you can ensure your clients are educated on Pet Dental Health Month.

Alert mobile app users via push notification when their pet is due for their annual dental cleaning through our Automated Reminder System and Health Service Reminders. You can offer Pet Dental Health Month promotions through the app by segmenting your messaging to send promotions to clients using the mobile app”  Plus, for clients due for dental care, you can prompt them to utilize our appointment request system to request their appointment directly through the app in the time blocks you choose. 

Mass message your veterinary client base

Email can help you achieve communication with a larger audience, including those clients who haven’t been to your clinic in the past 6-12 months. Avoid clients tuning you out by writing clear, concise, and relevant promotions for your clients. If done correctly, expect your appointment book to fill up.

PetDesk’s Mass Messaging feature allows you to do both push notifications and emails so that you can cut through the noise and reach clients quickly. You can segment your messaging by client base or patient details, ensuring that your message is tailored to their needs.

Leverage your veterinary practice’s website

Veterinary websites play a pivotal role in educating pet owners about Pet Dental Health Month. Through optimized content, engaging blogs, and appropriately placed reminders, veterinary websites can effectively communicate the importance of regular dental care for pets as well as share upcoming promotions and specials.

PetDesk offers Custom Veterinary Websites that are loaded with features such as hosting, SEO, analytics, and more. Let our team create a personalized website for you, complete with customized banners and featured landing pages specifically designed for Pet Dental Health Month, all seamlessly integrated with SEO optimization. Plus, you can implement our real-time online booking system so clients can book their dental appointments directly from your website.

Deliver targeted ads to veterinary clients

Utilizing targeted PPC (Pay-Per-Click) ads is a strategic approach for veterinary clinics looking to promote Pet Dental Health Month promotions at their clinic. As these ads can be precisely tailored to reach pet owners actively seeking information and services related to pet dental care, clinics can effectively raise awareness about the importance of oral health for pets and advertise promotions they are running.

PetDesk offers an array of digital veterinary marketing services, including advertising management. Let our team run a full advertising campaign for Pet Dental Health Month, where they can focus on reaching pet owners actively searching for dental care or run outreach ads that specifically target pet owners located within a defined radius of your hospital.

Utilize your veterinary clinic’s social media profiles

Facebook, Instagram, Twitter, TikTok… social media has become a daily staple. Whether it’s checking on what your friends are doing or what your favorite company is promoting, using social media for your practice can help you expand your reach beyond your current client list. Think of social media as a means to not only promote your practice but also to educate your clients on pet health and share upcoming promotions specific to Pet Dental Health Month. 

With PetDesk’s digital veterinary marketing services, you get an in-house social media and graphic design team to create and schedule your educational and promotional Pet Dental Health Posts. Our team even responds to comments and direct messages on your staff’s behalf so you can focus on providing dental services all month (and year) long.

Share physical handouts and use word-of-mouth marketing with your veterinary clients

Word-of-mouth is one of the most powerful marketing tools you have. Use your customer service representatives to the best of your ability here.

Why is it great for promotions? Your staff already has a working relationship with your clients. It’s an easy way to leverage those relations into something mutually beneficial. The clients get an opportunity for discounted medical services, you get another appointment on the books.

Start with something small, like a flyer. When staff distribute flyers, you’re avoiding the noise of the digital world entirely. You aren’t casting a net and hoping to reach clients — you’re going right to the source.

Download Our Dental Health Content Pack

PetDesk developed some resources that your team can use during Pet Dental Health Month when using any channel of communication. Check out our February Dental Health content pack and choose from a range of social media poses to client education flyers and handouts.