A New Path to Increase Profit

A Study of Revenue Impact of Communication Software at Veterinary Hospitals

40 hospitals before and after PetDesk
4.72% average incremental revenue growth
557% return on investment

Veterinary practice managers and owners are under increasing pressure to increase profits without cutting labor costs or pricing themselves out of the market. By performing an analysis of revenue data from 40 hospitals that have implemented PetDesk, a team of external researchers uncovered evidence that shows a positive association between implementing PetDesk and lifting revenue growth. 

  • For the 40 hospitals, the average change in annual revenue growth was 4.7%.
  • For an average hospital, that represents a 557% return on investment.

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An Evidence Based Case for Communication Software Growing Revenue at Veterinary Hospitals

Veterinary staff are constantly looking for more ways to help grow their practice revenue so that they can provide the kind of quality service their clients demand and that their patients need. In an increasingly competitive landscape, growing revenue is becoming more difficult. There are plenty of technology platforms on the market that promise to help grow revenue, but it is not easy to determine which software tools are effective, and which will simply require time and energy without a meaningful return on investment. 

Through an analysis of veterinary hospitals using PetDesk with and without their loyalty program, we have been able to demonstrate, on average, an annual positive revenue growth of 4.72% after implementing the PetDesk software. For an average hospital using PetDesk, that growth represents a 557% return on investment. In other words, the financial model that was used to analyze the clinic’s revenue growth demonstrated a significant increase in revenue in the post-PetDesk implementation period compared to the pre-PetDesk implementation period.

Meet the Authors

Aaron Wallace, MS, MBA, DVM

Aaron is the Chief Strategy Officer and Co-Founder of Lacuna Diagnostics Inc., an industry leader in veterinary digital cytology solutions. Their diagnostics improve patient outcomes, decrease stress on clients, and improve veterinary team efficiency. Prior to that, he spent over 15 years in the veterinary industry from technician to bovine reproduction to specialty referral administration to practicing as an emergency and critical care veterinarian.

Julia Labadie, MSPH, PhD, DVM

Dr. Labadie is a veterinarian and epidemiologist. Her primary role is as a cancer epidemiologist at the Fred Hutchinson Cancer Research Center. She also works part-time as a small animal general practitioner. Dr. Labadie received her MSPH in epidemiology at Emory University and subsequently completed the combined DVM/PhD program at Colorado State University.

Aaron Massecar, MA, PhD

Dr. Aaron Massecar is the Assistant Director — Education of the Translational Medicine Institute at CSU. Prior to that, he was the SVP of Learning at NAVC, the Executive Director of the Veterinary Innovation Council, and Adjunct Faculty at Texas A&M’s College of Veterinary Medicine. While at Texas A&M, he helped establish the Office of Innovation and Entrepreneurship where he contributed to the development of the Veterinary Innovation Summit and Veterinary Education Academy.

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