Understanding Marketing Funnels for Veterinary Clinics

Join us on this exciting journey as we dive deep into the three essential marketing funnel stages for veterinary clinics: top, middle, and bottom. We’ve got your back with strategies to help you master each step like an expert marketer!

We’ll also walk you through how PetDesk Marketing can assist you as you navigate these marketing funnels to ensure you drive new clients to your business daily.

Top-of-the-funnel content: attracting pet lovers far and wide

Picture this: your town is brimming with potential clients and their beloved pets, just waiting to discover your exceptional veterinary services. Welcome to the top of the marketing funnel!

• Use Google pay-per-click (PPC) advertising and strong search engine optimization (SEO) to make sure anyone looking for veterinary services in your town finds their way to you
• Create informative, engaging blog posts that answer common pet-related questions
• Share irresistible social media content like cute pet photos, heartwarming stories, and educational infographics
• Offer freebies, like downloadable e-books or printable pet care checklists, to capture email addresses and grow your mailing list

Remember, at this stage, your goal is to charm your audience and pique their interest in your veterinary practice. So, unleash your creativity and let your passion for pet care shine.

How PetDesk can help with top-of-the-funnel content

• PetDesks’s advertising team provides full-service PPC advertising and beyond for veterinary clinics. We manage everything from creating the ads, targeting the right areas, and tracking everything.

PetDesk Marketing also allows you to get custom blogs added to your website, as well as unlimited graphic design and weekly social media posts to capture the attention of pet owners in your area.

Middle-of-the-funnel content: nurturing relationships with pet parents

Ah, the cozy middle of the funnel, where trust and loyalty are born. Here, you’ll transform curious visitors into loyal clients eager to entrust their pets’ well-being to your capable hands.

• Send personalized email newsletters packed with valuable pet care advice, case studies, and exclusive offers
• Host webinars or social media live Q&A sessions to showcase your expertise and connect with potential clients on a deeper level
• Collaborate with pet influencers or local animal shelters to broaden your reach and establish authority

Here, your mission is to build credibility and foster connections. Show your audience that you genuinely care about their pets and are the go-to expert in the field.

How PetDesk can help with middle-of-the-funnel content

• Our Mass Messaging feature is useful when sending messages to more than one client at a time. While it’s wise to use it for closure reminders and pet insurance announcements, you can also use the feature to showcase monthly specials and upsells you’re offering at the clinic.
• Our websites are completely custom, meaning we’ll make yours exactly the way you want it to be. You can have event landing pages, landing pages for influencer partnerships, or custom veterinary digital forms to drop people to the bottom of the funnel directly on your website.

Bottom-of-the-funnel content: sealing the deal with pet parents

The bottom of the funnel is where the magic happens. It’s the enchanting moment when pet owners become loyal clients and brand ambassadors.

• Share compelling client testimonials and case studies to illustrate the outstanding care you provide
• Offer limited-time promotions or discounts to encourage immediate action
• Provide clear calls to action in your content, guiding pet owners to book appointments or request consultations

In this final stage, your objective is to give your audience the gentle nudge they need to choose your veterinary practice for their pets’ health and happiness.

How PetDesk can help with bottom-of-the-funnel content

• Your online reviews and local SEO are directly correlated with each other. Google is going all-in on local-focused features in Google Business, which will affect your SEO ranking. Did you know that reviews containing specific keywords are the second most significant factor for determining where a local business appears in map searches? That’s why PetDesk features top testimonials on all our websites’ homepages and a custom reviews page that helps you get even more reviews.
• The wording of your call to action is essential to the success of your veterinary website, paid digital ads, or social media campaign—all of which PetDesk Marketing can do for you. If you use persuasive language, your call-to-action button can encourage users to take action, such as clicking on an ad or making a phone call. We make sure every single page or post has a direct call to action on it.

Choose PetDesk for your content marketing adventure

You’re now armed with the knowledge and tools to master each stage of the marketing funnel. As you embark on your content marketing journey, remember to stay true to your passion for pets; success will surely follow. If you need any help, we’ll be by your side every step of the way.

If you’re not currently working with PetDesk for content marketing or paid advertising, set up a quick chat with a PetDesk expert for free. We’ll show you how PetDesk products and tools like PetDesk Marketing can help you attract, retain, and engage more pet owners for your practice, and how you can easily switch to PetDesk in no time.