“With the constant barrage of client demands, increasing costs, and tech startups promising every increasing profits without necessarily demonstrating results, it’s great to see a company that not only is committed to the veterinary industry long-term, but also have the evidence to support their claims,” said Aaron Massecar MA, PhD, one of the paper’s authors, “PetDesk represents a viable option for clinics looking to grow their revenue and provide extra value to their clients.”
PetDesk, the leader in veterinary client engagement and communication software, has released a whitepaper discussing the surprising results of a two-year revenue study of forty hospitals that implemented PetDesk at their hospital.
Consolidators continue to increase pressure on independent veterinary hospitals. Competing for talent while staying price competitive, hospital managers and owners are starting to look for new ways to lift their profit numbers in a sustainable way. Cutting labor costs is hard to justify when hiring a new veterinarian or veterinary technician is harder than ever, and raising prices too aggressively can easily drive clients to price-competitive hospitals in their area.
Long believing that technology can offer a third path, PetDesk commissioned a study of 40 of their customer hospitals and looked specifically at their revenue growth the year before and the year after implementing PetDesk. PetDesk provided the data to a third-party team of veterinary researchers who authored the paper. The results show that adopting communication software is associated with revenue growth significant revenue growth.
4.72% average incremental revenue growth after one year
557% average return on investment in the first year for an average hospital
“One of our core beliefs as a company is to prove our assertions with data. In the coming years, we will continue to provide the industry with the clarity and transparency that only data can provide.” said Taylor Cavanah, CEO at PetDesk, “I’m very excited about the outside researchers’ analysis of our data in this paper and look forward to building many more scientifically robust studies.”
To learn more about how to grow revenue without raising prices, download our study here.
PetDesk, an industry leader in veterinary client communication software, has helped over 2,000 veterinary practices streamline business with simple software solutions that help pet parents stay current and pet care providers stay connected. The PetDesk Experience has garnered 1.3M+ App users and a 5-Star Capterra rating by offering powerful features including a 5-Star Rated Pet Health Mobile App and industry-leading customer support. The 100,000 reviews across the App/Google store are evidence of PetDesk’s commitment to connecting pet owners to pet care providers.
Founded in 2014, PetDesk secured a Series-B Investment of $12M from Silicon Valley based PeakSpan Capital in Dec. 2018. Headquartered in San Diego, PetDesk has 80+ employees and proudly supports a gender balanced and pet-friendly workforce. For more information about PetDesk visit www.petdesk.com.
Christine Gately-Evans, Vice President Marketing
About the PetDesk study
The data for 40 hospitals were provided by PetDesk. The analysis and paper were produced by a team of three independent researchers: Aaron Wallace, MS, MBA; DVM; Julia Labadie, MSPH, PhD, DVM; and Aaron Massecar, MA, PhD.
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