In the pet health industry, loyalty is most impactful on client’s spending habits. Since clients don’t purchase products or services on a weekly or daily basis, a punch card system wouldn’t make sense. But when they do come in, it’s important to motivate them to buy all of their needed products and services.
This North American Veterinary clinic is a single-doctor practice, and they noticed a problematic trend: A majority of clients were below average spenders. They needed a way to increase spending at their practice in order to increase their revenue.