Mobile clients are a different breed. Pardon the pun but 75% of your clients are using mobile phones for the majority of their time spent in digital. This has massively changed the way they behave. Take a step back and…
Contracts serve them, not you. I'm writing this right after another one of our potential customers discovered that they were just trapped in an auto-renewing contract. We see it all the time. A software vendor has a solution that doesn't…
There is one question we like to ask whenever evaluating a marketing channel - is our customer at the point of purchase? A customer is at the point of purchase if they are ready to buy a product. This usually means they…
We are here to help you improve your business by giving you simple tips and advice that most of the time revolve around technology. If your a veterinarian, groomer, or boarder then this post is for you. Our first how-to…